Ray - you know what’s interesting about your post and the question if there are any good niches left to be found…

I agree with you that there are still plenty of good niches. Here’s why: If you type in almost any subject in Google - such as the ones on your list -chances are good that you’re going to land on some sites that are nothing more than spam sites.

So I was thinking those booklets you mentioned have probably honed down the information on each subject to cover what people want to know the most.

I think you just shared a perfect example of how someone can move into even a highly competitive niche.

Get rid of the fluff, and provide the kind of information that people would be willing to pay for.

It might as well be us creating the different products rather than have them go elsewhere.

Gavin

When a person becomes interested in a certain topic, he’ll usually buy not one, but two, three, or four different books about it.

Or two or three different home study courses.

Rarely does a person buy just one resource.

Do we need all this information? Probably not. Just like we don’t need to top off a 1,200-calorie entree with a 600-calorie dessert. But we do it anyway.

Any chance the Marketing DJ Podcast will make a return. I really enjoyed it. I was sorry to see it go.

John

You are 100% correct. The Underachievers Live on.

I was one of Frank and Ed’s original Underachievers. Their plan gave me my start in Internet Marketing. Over time, I’ve learned many new tricks to my arsenal to help take my niche marketing to another level.

One of my biggest successes has come from narrowing my focus. I no longer try to sell a time management book to everyone. Instead I’ll sell Time Management for Teachers, Time Management for Small Business Owners, Time Management for Work at Home Moms etc.

Each version of the product is identical, but they have different landing pages geared to a specific group. I then get highly targeted traffic to each landing page. Because each landing page is geared specifically to the visitor, my opt in rate and conversions are through the roof.

John

Thanks for building on Ray’s thoughts Chris. Gonna check out what you have to say on your blog.

All the moreso in this reduced attention age or perhaps simply reduced time age.

Anything we can do to help someone accomplish something as quickly as possible and free them up to do other things or quickly enjoy the thing they are learning about, the more appealing the service.

People value their time much more than their money. They’re willing to trade one for the other.

Hmmm, unabridged audio book is available. I love audiobooks, I have at least an hour of commute r/t every day. Makes for getting thru a lot of books and recorded teleseminars. Also great for the mind while on the eliptical trainer. Helps me maximize my time every day!

Then, if I think the book presents itself as valuable enough, I buy the hard copy. Audible.com is a great resource for buying audio books for as much as 75% in savings every month.

Cooper’s book look like a good find. Putting it on my list of resources.

Thanks for the heads up on the resources. Be blessed Ray.

Very insightful comment. Now I feel like I didn’t actually finish the post!

Thanks for adding your voice; it really rounded out what I was thinking.

(PS: http://LeadPageGenerator.com ROCKS!)