Yesterday (Monday, October 5, 2009) the US Federal Trade Commission rolled out a brand new rule: bloggers who endorse products must disclose any financial benefits they receive for doing so.
Failure to live up to this rule could get bloggers fined up to $11,000.
There are lots of questions about what this means for affiliate marketers, if anything.
It really seems to me that the best policy is also the easiest to implement: if you’re being paid to promote something, say so. End of story.
Where it gets murkier is what the FTC’s rule will mean for those who run affiliate programs – are they now going to be held responsible for what their affiliates do? That seems like a responsibility most business owners are going to be unable or at least unwilling to bear.
What do you think about the new FTC rules for bloggers? Has the FTC killed affiliate marketing in one fell stroke? Or are paranoid marketers blowing this all out of proportion? Post your thoughts below.