Guarantees Increase Sales

The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you're allowed to offer!

Click for the Podcast Audio:

Should You Have A Guarantee

Get Ray Edwards in iTunes Podcast

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

Grow Your Business

Grow Your Business

Proven teaching. Inspired approach. Free Course.

Click Here to Subscribe

  • Pingback: Podcasting Directory()

  • Bill Barlow, BS/JD

    Speaking of guarantees:
    I'm Dr. Barlow, and I developed a system in the 80's to sell my own real estate and finance materials. I used government securities in lieu a of typical money refund guarantee and it was a hit. My customers got my materials AND all their money back from the government. I got paid, increased my profits without one return ever.

  • Ray, I am an old writer, but new to the Copy Writing arena. I have to follow a man who states in his Bio that he is a Christ-follower.

    Bob Diamond R.Ph
    Another Christ-follower