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Guarantees Increase Sales

By on July 3, 2008 in Copywriting, Podcast

The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you’re allowed to offer!

Click for the Podcast Audio:

Should You Have A Guarantee

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About Ray Edwards

Ray Edwards is a Direct Response Copywriter, Speaker, Author, and Marketing Strategist. His clients include Tony Robbins, Jack Canfield, Armand Morin, Matt Bacak, Jeff Walker, Alex Mandossian, Frank Kern, and Mark Victor Hansen, Mark Joyner, Mike Filsaime, Joel Comm, and many more.
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Bob Diamond

Ray, I am an old writer, but new to the Copy Writing arena. I have to follow a man who states in his Bio that he is a Christ-follower.

Bob Diamond R.Ph
Another Christ-follower

http://www.bobthepharmacist.com/

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Bill Barlow, BS/JD

Speaking of guarantees:
I'm Dr. Barlow, and I developed a system in the 80's to sell my own real estate and finance materials. I used government securities in lieu a of typical money refund guarantee and it was a hit. My customers got my materials AND all their money back from the government. I got paid, increased my profits without one return ever.

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  1. Podcasting Directory says:
    July 5, 2008 at 2:36 pm

    Podcasting Directory…

    I wholeheartedly 100% agree. I could not have said it any better…