Guarantees Increase Sales

The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you're allowed to offer!

Click for the Podcast Audio:

Should You Have A Guarantee

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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