Guarantees Increase Sales

By Ray Edwards | July 3, 2008

The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you’re allowed to offer!

Click for the Podcast Audio:

Should You Have A Guarantee

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Ray Edwards CopywriterRay Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwards.com. And if you might want to follow Ray on Twitter.

  • Bill Barlow, BS/JD
    Speaking of guarantees:
    I'm Dr. Barlow, and I developed a system in the 80's to sell my own real estate and finance materials. I used government securities in lieu a of typical money refund guarantee and it was a hit. My customers got my materials AND all their money back from the government. I got paid, increased my profits without one return ever.
  • Ray, I am an old writer, but new to the Copy Writing arena. I have to follow a man who states in his Bio that he is a Christ-follower.

    Bob Diamond R.Ph
    Another Christ-follower

    http://www.bobthepharmacist.com/
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