How to Create a Culture

You can't “create” culture.

It's a reflection of your identity as the leader of a group or company.

Who are you? That's what your culture will end up looking like.

So if you don't like your company (or club, or group, or church) culture… you know where to start working on the problem: in the mirror.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Susanchartock

    Hello Ray,

    I like reading your posts because they always give me something worthwhile to think about. The first thing that comes to mind when reading this post though, is adaptibility. Thanks.

  • Hey Ray…

    I am from Guatemala… and I love your posts because they always give something… like God speaking to me 🙂 you have been a blessing to me…

  • Tammy B.Broli

    So VERY TRUE! We might not like to know this, but THANKS FOR MAKING IT SO CRYSTAL CLEAR . Head on.