It astounds me.
At every seminar I attend, someone asks me this question: “Does anybody really make a living selling information online?”
I also hear this one: “You can’t make any money as a copywriter or marketer now that the economy has gone down the toilet.”
What a load of garbage! Aaarrrgh!
It’s easier than ever to make money online.
Especially if you’re a copywriter.
Why would I say that? Simple.
If you know how to write great copy, you have three ways to make money online:
1. You can get paid to write copy for others.
2. You can make money writing copy for your own products that you sell online (that may have nothing to do with copywriting or marketing).
3. You can make money as an affiliate for other people’s products (because you have copy skills, your promos will be far more effective than those of mere mortal marketers).
Not one way to make income, but three ways.
You might think I’m exaggerating. Heck, you might even think I’m lying.
Because I’m proving every day that what I’m saying is true.
And I look around me and I see lots of evidence that the “economy” has not “stopped” the wheels of commerce.
For instance, I’m traveling the country in my new motor home. Over the last 2 months I have visited both Disney parks in the USA (Disney World in Florida, and Disney Land in California)…
…plus I’ve been to Las Vegas, Phoenix, and a few other sunny places.
And looking out my window right now, I see lots of motor homes (which cost anywhere from $80,000 – $700,000 or more).
Nobody told all these people the economy was “in trouble”.
While I was in Vegas, I visited the Coach store, the Apple Store, and many others. Crammed with people spending money.
Now, some people are spending money, right?
And just as in the retail business, and in the RV business, and in the exotic car business… in the marketing business, people are still buying.
(Look, I’m not minimizing anyone’s pain here; I understand that there are many people experiencing real problems. Far from criticizing them or minimizing the seriousness of their situation, I’m simply pointing to one possible way out of those problems.)
And the good news, if you’re a copywriter, is that you have three ways to make money.
Trust me, other marketers will pay you LOADS to write killer copy for them. Because they hate writing their own, in most cases.
And… it gets even better.
Because when you can write your own copy, you can roll out as many of your own products as you like.
One little online money machine after another. See how that works? And because you write YOUR OWN COPY, you bypass the single biggest expense in marketing. Copy.
So my message in today’s post is really quite simple: whatever you have to do…
GET GOOD AT WRITING COPY.
It’s the one skill that pays you back for the rest of your life. I know it has for me.
So do what it takes. Get good at copy.
If you need fast cash, you can write for other people.
Then, if you want to build long-term income, write copy for your own products. And/or promote affiliate products.
It’s the winning skill in today’s “economy”.
(If you’re curious about how you could start a career as a copywriter, or learn the skill for your own business, you might want to take a look at this resource.)