How To Go From “Surviving” To “Thriving”

It astounds me.

At every seminar I attend, someone asks me this question: “Does anybody really make a living selling information online?”

I also hear this one: “You can't make any money as a copywriter or marketer now that the economy has gone down the toilet.”

What a load of garbage! Aaarrrgh!

Here's why…

It's easier than ever to make money online.

Especially if you're a copywriter.

Why would I say that? Simple.

If you know how to write great copy, you have three ways to make money online:

1. You can get paid to write copy for others.

2. You can make money writing copy for your own products that you sell online (that may have nothing to do with copywriting or marketing).

3. You can make money as an affiliate for other people's products (because you have copy skills, your promos will be far more effective than those of mere mortal marketers).

Not one way to make income, but three ways.

You might think I'm exaggerating. Heck, you might even think I'm lying.

Doesn't matter.

Because I'm proving every day that what I'm saying is true.

And I look around me and I see lots of evidence that the “economy” has not “stopped” the wheels of commerce.

For instance, I'm traveling the country in my new motor home. Over the last 2 months I have visited both Disney parks in the USA (Disney World in Florida, and Disney Land in California)…

…plus I've been to Las Vegas, Phoenix, and a few other sunny places.

And looking out my window right now, I see lots of motor homes (which cost anywhere from $80,000 – $700,000 or more).

Nobody told all these people the economy was “in trouble”.


While I was in Vegas, I visited the Coach store, the Apple Store, and many others. Crammed with people spending money.

Now, some people are spending money, right?


And just as in the retail business, and in the RV business, and in the exotic car business… in the marketing business, people are still buying.

(Look, I'm not minimizing anyone's pain here; I understand that there are many people experiencing real problems. Far from criticizing them or minimizing the seriousness of their situation, I'm simply pointing to one possible way out of those problems.)

And the good news, if you're a copywriter, is that you have three ways to make money.

Trust me, other marketers will pay you LOADS to write killer copy for them. Because they  hate writing their own, in most cases.

And… it gets even better.

Because when you can write your own copy, you can roll out as many of your own products as you like.

One little online money machine after another. See how that works? And because you write YOUR OWN COPY, you bypass the single biggest expense in marketing. Copy.

So my message in today's post is really quite simple: whatever you have to do…


It's the one skill that pays you back for the rest of your life. I know it has for me.

So do what it takes. Get good at copy.

If you need fast cash, you can write for other people.

Then, if you want to build long-term income, write copy for your own products. And/or promote affiliate products.

It's the winning skill in today's “economy”.

(If you're curious about how you could start a career as a copywriter, or learn the skill for your own business, you might want to take a look at this resource.)

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Yani

    I spent several months trying to win freelance projects on Elance. I started using the advice in this blog: and have been working consistently ever since. Can be “salesy” at times, but the information is invaluable. Read it!

  • If you can write good content online, you will make money. All you need to do is put some adsense on it and there you go! However, to make a steady full-time income you will need to do this for a long time and keep doing it every day.

  • Hi Ray,

    Excellent ideas there.

    I am trying hard to learn to write copy. I can do it, but honestly, my copy tends to be a bit rough. But that's OK for a learner…

    One of my sites gets a 0.3 conversion rate, which is pretty bad. 🙂 And with 150-200+ unique visitors arriving everyday to that site, it bothers me that my conversion is so low.

    I'm not really sure of the solution to that one…

    They still buy my ebook from that page though…

    Just not as much as I'd like. 🙂

    How do I get help from a guy like you?

    What does it take to do that?

    It'd be worth everything to me. 🙂

    Anyways, thanks so much…

    Love your stuff.


    BTW, I think you might want to add a 'larger' link to this blog on your download MP3 audio page, and also your Twitter promotional page. Because after we've done the Twitter thing, or got the download, then we need to 'go somewhere' – and what better place to go than to read more about you? You could add the link at the top of the page or the bottom, maybe more noticeably larger than the blog link at the bottom. 🙂

  • taru

    Hi! Ray, u r an excellent communicator. And what is copy writing but other than communicating effectively? Ray, I have a suggestion – y don't u start a cometetion for the CW? U can give d topic and the word limit, time limit. Participants who are regulars at ur honorary lessons can be summoned to participate. Thus they will have the opportunity to get their CWriting skill judged by a Grand Master like u. And what about me? u may ask. Wont it be a pleasure for u too to spot some real good copy writers thus?