How To Nuke Your Competition

chess.jpgThe Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.

The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Resource: 21 Fundamentals of Online Success

5 “2mm Differences” That Matter:

1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.

Click for the Podcast Audio:

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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Great content, and your choice of graphics really enhance it.

    Is there a way to subscribe to the podcast in iTunes?

  • Ray,
    The site looks great. What program to you use to make your images look like photos?

  • Ray Edwards

    Darrel: go to iTunes>> Store >> Podcasts and search for “copycast”. There you can click “subscribe”.

    Steve: I’m using SnapzPro on the Mac. On Windows, I use Snagit. Just Google ’em.

  • Thanks, Ray! I’m such a dummy! I own SnagIt!

    The Blog Looks Great


    “Learn Internet Marketing Secrets to Sell Your Home Online at