How To Nuke Your Competition

chess.jpgThe Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.

The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Resource: 21 Fundamentals of Online Success

5 “2mm Differences” That Matter:

1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Great content, and your choice of graphics really enhance it.

    Is there a way to subscribe to the podcast in iTunes?

  • Ray,
    The site looks great. What program to you use to make your images look like photos?

  • Ray Edwards

    Darrel: go to iTunes>> Store >> Podcasts and search for “copycast”. There you can click “subscribe”.

    Steve: I’m using SnapzPro on the Mac. On Windows, I use Snagit. Just Google ’em.

  • Thanks, Ray! I’m such a dummy! I own SnagIt!

    The Blog Looks Great

    Steve

    “Learn Internet Marketing Secrets to Sell Your Home Online at http://BigBadHomeSale.com