How To Profit More

As an entrepreneur, the primary aim of being in business is to create revenue. How do we do that? Offer a product or service to the market that solves a problem or serves a need, and do so in such a way that your company makes a profit. This is common sense.

Where Christian entrepreneurs sometimes get lost is forgetting that the primary aim of their life is not to simply pile up as much money as possible. Your purpose is not to be a participant in some kind of contest to see who can get the biggest stack of gold. No, the primary aim of the Christian entrepreneur's life is to render service to God – and the way God has called and gifted you to render that service is through entrepreneurship. For those who are truly called to the entrepreneurial life, this means having a successful business.

In order to fulfill God's purpose for our life as entrepreneurs and small business people, it is necessary that we have a proper relationship between our heart and money. God clearly says in His word that we cannot serve both God and money (or, more accurately, “Mammon”… but that is a topic for another post). What is not so obvious to many people is we can serve God with our money, and that doing so represents a proper heart-relationship to money.

We must be “safe for success” – not giving in to greed and pride. We must succeed in a way that honors Jesus. That means not making an idol out of our money. It is important to remember that God is not against us having money – but he is against money having us.

Make sure you are safe for success and that money does not take a place in your life higher than that occupied by God, who much always be our first priority. If you do this, you will keep money moving, you will pay fair wages, you will make square business deals, and you will enrich the lives of your employees, your customers, your vendors and the world at large. That is truly a formula to profit more.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • I love where you’re going with this Ray.

    It’s great when we find the balance of scripture, instead of dogmatically taking one extreme or the other.

    If you don’t already, you would love Peter J Daniels stuff.

    I’m not an affiliate. Not that you would care.

    • Bryce, as always I value your input. Thanks for being who God called you to be!

  • Mckerslake

    Thank you so much, Ray, for having the courage to write and send such emails in the very un-Christian world of business. As a fellow Christian, I know very well that the success I have is because of God’s grace (the abilities with which He has blessed me or has allowed me to achieve), and as such I could never cheat or steal but always be fair and honest and give back to God’s work a portion of what He has given me.

    • That’s an attitude born out of receiving God’s grace!

  • Dan

    Hey Ray,

    Would love a full audio course on Christian entrepreneurship.

    I would pay a typical price, but if it’s cheap or free, this would be a great way to spread the faith.

    • Dan,

      We’re working on some resources (both free and at reasonable and fair prices) in this area. Thanks so much for your encouragement – you may not know it, but you provided an answer to a specific question I was asking God for just this morning. Thank you for listening and responding to the Lord’s voice when you posted this!

  • I love the quote of “God helps those who help themselves”.

    It’s hard to enrich people’s lives when they don’t appreciate what you do for them because your petty needs get in the way of offering complete value as they see and want it, not what you think they should want.

    Thanks for this reminder Ray!

    • Seeing the world (and people) as God sees is counter-intuitive! God has “weird” ideas: to receive, we give… to be exalted, we become humble… to be great, we must see ourselves as a servant… to live, we must die to our old life and rise in the new life he gives us.

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  • Rhlavin

    Hi Ray,

    Great teleseminar yesterday along with all of your recent blog posts. Ever since receiving an email in May of last year (Maybe you can be one of us.), we knew you were up to something new and great!

    In fact, everything you have done since then has inspired the formation of our soon to be launched online ministry… iDreamBIGG!™ | Ministries. Our Vision… This ministry is committed to helping people worldwide transform their lives through the power of God, Dreams and Entrepreneurship.

    Your work is an answer to our prayers.. to find people of influence to partner with to bring our message of Hope to the world. In the coming months, we will look forward to the opportunity of exploring our shared vision with you… expanding the Kingdom through businesses that truly are an expression of the dreams God has placed in our hearts.

    Your voice and work is a true blessing… thank you!


    • It is so good to hear from you Randy! I think you’ll love the webinar series we’re preparing for. I look forward to getting to know more about iDreamBIGG!