How To Think Bigger

ideaI'm thinking bigger about my business – and my life — than ever, and you should too.


To put it simply: nothing of great benefit to anyone was ever created as a result of thinking smaller.

“Bigger” may refer to a simple matter of scale in terms of dollars (as in revenue & profits). It may also refer to something even more grand…

Bigger ideas with more leverage. Bigger ways to benefit more people. Bigger opportunities for others (not just for your self or your company). Bigger projects that extend beyond your own lifetime, abilities, talents or resources.

Yes, I'm talking about the life of your business – and also about the business of life.

What do I mean specifically? How am I myself thinking bigger? Here are some of the projects/ideas/intentions on my own drawing board now:

  • Growing my own company beyond my “virtual team” and myself.
  • Working with larger businesses to leverage my marketing methods for their greater benefit and profit — and my own.
  • Creating a way for smaller companies and individuals, who in the past could not afford to work with me, access to my advice and thinking. Making it affordable without draining my time, energy and resources.
  • Offering “done for you” services on a wide, duplicable scale.
  • Ramping up my bi-weekly podcast to a weekly; perhaps even expansion back to my old roots by placing the show on radio stations.
  • Developing training systems for small businesses and entrepreneurs that can be facilitated by certified, territory-specific representatives.

That's just a smattering of what I'm cooking in the back kitchen at Ray Edwards International, Inc.

The most important thing about all this is not what bigger plans I'm making, it's about the reasons why.

That's the real “big thinking”. Some of my reasons why:

  • Making the highest and best use of the talents, skills and opportunities God has given me.
  • Breaking the spirit of poverty, lack and insufficiency that plagues America (and especially the American church).
  • Enabling people to enjoy the freedom that comes from a pursuit of personal wealth based on passion and purpose.
  • Creating a business that makes as many other people wealthy as I possibly can.
  • Creating a legacy that will last across generations.
  • Writing books that my great-grandchildren can read and thus know something about the heart of their great-grandfather (and for the record, I don't even have grandchildren yet.. let alone great-grandchildren – I'm thinking 100 years into the future!).

Those are reasons that fuel my fire, inspire me, and give me reasons for doing things that mere material gain could never do.

I believe this kind of thinking is the right – the responsibility – of every breathing person.

So how about it? Are you willing to join me in thinking bigger? If so, I'd love to hear how you plan to do it – so lay some wisdom on me in the comments here.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Seodramaqueen

    Loved this post!! I'm going to bookmark it to read a few times a week so that I can stay on track with my “expansion thinking”. My calling is to provide entrepreneurial training to the body of Christ. Using the internet as leverage and relationships across the nation, I am going to offer a home based curriculum for those who want to start their own business.

    • Sounds like a great set of reasons to do what you do!

  • T W Johnson

    Hi Ray,

    Great ideas!

    I like the 100 year mind that's looking forward!

    I am big ideas guy too and am rolling out my big ideas right now.

    Best Regards,

    • Yes, the 100-year perspective casts things in a different light.

  • Kyrie

    Hi Ray,

    What an inspiring post to read first thing Monday morning! I actually have a similar 'reasons' list…. so I'll just start with saying “ditto” to yours…:~)

    My “big thinking” action list includes:

    – Creating a family business that acts as a springboard for each child to create the business,
    lifestyle, and legacy they envision.

    – Creating books, videos, and events that inspire and empower families to create higher levels of
    health, wealth, and wisdom for each family member.

    -Creating unique philanthropic projects that raise awareness, in fun and exiting new ways, while
    raising millions for several charitable organizations.

    Being reminded to keep “big thinking goals” front and center is a good way to start a week…thanks for your post…I'm glad to know you a little better.


    • Kyrie, I'm glad you liked the post – these things are much on my mind of late.

  • Great post.

    Thanks for the transparency Ray.

    My passion is to help Christian Owned small businesses grow and become more efficient. I like to help the ones who give back in major ways. I want to help them increase the resources they steward.

    I also have a passion to show the micro business owner, freelancer, contractor, non profit and ministry how to use bootstrapping tools like WordPress and Social Media to market. I want to help them to provide for their families, build their communities and tithe into their local churches. As for non profits and ministries I want to show them how to grow their communities by engaging them and expanding their reach without sending me expensive direct mail pieces everyday 🙂

    I want to continue to produce content on the things that I love like golf, organization/minimalism, my Christian faith and new media. I plan to write/speak and continuing growing my business to have the freedom to home school our 4 children- maybe even from an RV one day 🙂

    Much of my inspiration comes from figures like Peter J Daniels, W Clement Stone, R.G. LeTourneau, and Winston Churchill.

    Thanks for the forum to share. That was a fun exercise.

  • Jzander Schmitt

    Great ideas! One thing I've noticed over and over with online marketers
    is the lack of the starting place. The one best action to make some
    money come in right now and provide value to those who are paying.
    Nearing retirement after pastoring 36 years and two boys in college,
    that starting place I've been praying about is getting to be a necessity
    and necessity is the opposite of freedom.
    John Zander Schmitt

    • Thanks for your comment – if you're looking for a good beginner's guide, you might be interested in checking out . I respect what they do there, and a lot of people have found it valuable. And it's free!

  • I’ve learned that thinking bigger about our business or any other aspect of our life starts with our daily/regular thoughts and self-talk. Great idea here.