How To Use Video To Sell

By Ray Edwards | April 21, 2007

Here’s one very effective use of video to sell online. The bar has been raised.

 

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7 Comments »

Comment by Darrel Hawes
2007-04-22 14:24:43

Great find, Ray.

Do you know who wrote the copy?

 
Comment by Ray Edwards
2007-04-22 16:56:42

No, I really don’t know who wrote it. But I think its brilliant (although it misses a couple of key opportunities, such as actually giving you the 7 “gotchas” and/or making a call to action… I bet they could get a lot of opt-ins if they just asked for them).

 
Comment by Wanda Loskot
2007-04-23 08:21:59

Wow - that is powerful! So good to see something funny and original and actually effective. They say that they give the 7 gotcha on their web site so I checked their web site - very good site, you can even dredd the naked guy there. They also have opt-in on every page but I couldn’t find those “7 gotcha” - so it is lame that they are not maximizing their opportunity…

On the other hand I live in Florida, so I am defintely not their prospective client..

 
Comment by Christina Hills
2007-04-23 08:39:54

Ray,

What a fun video!

-Christina

 
Comment by JP Maroney
2007-04-23 10:02:59

INCREDIBLE!!!

Notice the humor was secondary… he could have left his close on and it still would have been a great sales bit.

The humor totally supports it — unlike far too many Super Bowl ads.

Ray, this is a gem. I’m really glad you shared it.

You know — it fits perfectly with my USP Formula ideas… notice the “We Show You Everything.”

I predict this will (in his own local market, and perhaps elsewhere) become as powerful as (maybe more) “Pick Enterprise, we’ll pick you up.”

These guys deserve an award…

NOW: I agree with you…

They blew it on CTA!!!

 
Comment by JP Maroney
2007-04-23 10:04:29

oops - should have proofed my own post.

Left his “Clothes on…”

alas… I made my 1st mistake for 2007. :)
you know - perhaps that was a subconscious error…

“He left is close on.” - as in close the sale.

ahem… I’m brilliant even when I falter.

 
Comment by Ray Edwards
2007-04-23 10:05:39

You can’t help it, JP (being brilliant, that is).
;-)

 
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