Here’s one very effective use of video to sell online. The bar has been raised.
Copywriting, Marketing, and Spiritual Dimensions of Business
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Here’s one very effective use of video to sell online. The bar has been raised.
oops - should have proofed my own post.
Left his "Clothes on..."
alas... I made my 1st mistake for 2007. :)
you know - perhaps that was a subconscious error...
"He left is close on." - as in close the sale.
ahem... I'm brilliant even when I falter.
INCREDIBLE!!!
Notice the humor was secondary... he could have left his close on and it still would have been a great sales bit.
The humor totally supports it -- unlike far too many Super Bowl ads.
Ray, this is a gem. I'm really glad you shared it.
You know -- it fits perfectly with my USP Formula ideas... notice the "We Show You Everything."
I predict this will (in his own local market, and perhaps elsewhere) become as powerful as (maybe more) "Pick Enterprise, we'll pick you up."
These guys deserve an award...
NOW: I agree with you...
They blew it on CTA!!!
Ray,
What a fun video!
-Christina
Wow - that is powerful! So good to see something funny and original and actually effective. They say that they give the 7 gotcha on their web site so I checked their web site - very good site, you can even dredd the naked guy there. They also have opt-in on every page but I couldn't find those "7 gotcha" - so it is lame that they are not maximizing their opportunity...
On the other hand I live in Florida, so I am defintely not their prospective client..
No, I really don't know who wrote it. But I think its brilliant (although it misses a couple of key opportunities, such as actually giving you the 7 "gotchas" and/or making a call to action... I bet they could get a lot of opt-ins if they just asked for them).
Great find, Ray.
Do you know who wrote the copy?
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You can't help it, JP (being brilliant, that is).
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