How To Use Video To Sell

Here's one very effective use of video to sell online. The bar has been raised.


Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Great find, Ray.

    Do you know who wrote the copy?

  • No, I really don’t know who wrote it. But I think its brilliant (although it misses a couple of key opportunities, such as actually giving you the 7 “gotchas” and/or making a call to action… I bet they could get a lot of opt-ins if they just asked for them).

  • Wow – that is powerful! So good to see something funny and original and actually effective. They say that they give the 7 gotcha on their web site so I checked their web site – very good site, you can even dredd the naked guy there. They also have opt-in on every page but I couldn’t find those “7 gotcha” – so it is lame that they are not maximizing their opportunity…

    On the other hand I live in Florida, so I am defintely not their prospective client..

  • Ray,

    What a fun video!



    Notice the humor was secondary… he could have left his close on and it still would have been a great sales bit.

    The humor totally supports it — unlike far too many Super Bowl ads.

    Ray, this is a gem. I’m really glad you shared it.

    You know — it fits perfectly with my USP Formula ideas… notice the “We Show You Everything.”

    I predict this will (in his own local market, and perhaps elsewhere) become as powerful as (maybe more) “Pick Enterprise, we’ll pick you up.”

    These guys deserve an award…

    NOW: I agree with you…

    They blew it on CTA!!!

  • oops – should have proofed my own post.

    Left his “Clothes on…”

    alas… I made my 1st mistake for 2007. 🙂

    you know – perhaps that was a subconscious error…

    “He left is close on.” – as in close the sale.

    ahem… I’m brilliant even when I falter.

  • You can’t help it, JP (being brilliant, that is).