How To Use Video To Sell
Here’s one very effective use of video to sell online. The bar has been raised.
Get Ray's Feed
Updates via RSS
Subscribe by Email
Release updates in your Inbox
Copywriter Ray Edwards
"This site is devoted to giving you Copywriting and Marketing tips, tricks, and tactics... and yes, a few personal insights too. Our goal: to show you how to have more money, more time and more freedom."
Noteworthy
Speed Money
FREE Speed Money Training Calls. Register Now!
Power Copy Secrets
Watch Ray create winning copy and fix bad copy!
Updates By Email
|
 |
|
About Ray
Ray Edwards is a Direct Response Copywriter, Speaker, Author, and Marketing Strategist. His clients include Jack Canfield, Alex Mandossian, Frank Kern, and Mark Victor Hansen (there are more, but jeez, then it would start to sound like name-dropping).
Search
- Time now to go get some food for me, the missus, the son... and the pugs! 4 hrs ago
- @sylviefortin Thank you @sylviefortin! I appreciate those encouraging words. What a blast to be part of http://www.PredictionCall.com 4 hrs ago
- Just finished doing my bit for Stu on http://PredictionCall.com -- Armand Morin is up next. Still time for you to hear it, and help kids! 4 hrs ago
- @barefoot_exec Disney Cruise sounds excellent! We're actually doing "Double Disney" in the RV... should be a blast! 5 hrs ago
- @njpaust Howdy friend from Washington! 5 hrs ago
- More updates...
|
www.flickr.com
This is a Flickr badge showing items in a set called Jeff Walker Vegas Mastermind 2008. Make your own badge here.
|
Top Commentators
- JEFF WELLS (144)
- Ray Edwards (41)
- Ed Erickson (35)
- Cheryl Antier (34)
- Darrel Hawes (17)
- Ryan Healy (16)
- Amy Lowel (16)
- Gavin Allinson (10)
- Mark Henderson (7)
- Paul Keetch (6)
Recent Posts
- Profits Hidden In Your Business: 21 Small Business Profit Boosters (#15)
- Market Offline to Build Online Lists: 21 Small Business Profit Boosters (#14)
- Armand Morin, Seth Godin, Frank Kern and A Cast Of Thousands. (Thank You)
- “Dumbing Down” Gets More Sales: 21 Small Business Profit Boosters (#13)
- Google Helps Start Your Online Business: 21 Small Business Profit Boosters (#12)
- Test Your Marketing Quickly, Easily, and Free: 21 Small Business Profit Boosters (#11)
- Forge the Links That Strengthen Sales: 21 Small Business Profit Boosters (#10)
- Market by the Numbers: 21 Small Business Profit Boosters (#9)
- Market by the Calendar: 21 Small Business Profit Boosters (#8)
- Postcard Profits: 21 Small Business Profit Boosters (#7)
Topics
- Advertising
- Blogging
- Blogroll
- Books
- Business
- Coaching
- Conversion
- Copywriting
- Copywriting Templates
- Direct Mail
- Email Marketing
- General
- Internet Marketing
- Lead Generation
- List Building
- Marketing
- Merchant Accounts
- Niche Marketing
- Podcast
- Product Launch
- Radio
- Self-Help
- Selling
- Seminars
- Simplicity
- Small Business Profit Boosters
- Spam
- Squidoo
- Storytelling
- Teleseminars
- Testing
- Time Management
- Uncategorized
- Video
- Web Tools
- Wordpress Themes
- Writing
Archives
- January 2009
- December 2008
- November 2008
- October 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- March 2006
- September 2005
Blogroll
- Alex Mandossian
- Alice Seba
- Andy Beard
- Armand Morin
- Ben Settle
- Bob Bly
- Bob Serling
- Brad Fallon
- Chris Pirillo
- David Frey
- Eric Graham
- Frank Deardurff
- Jason Moffatt
- Jeff Mulligan
- Jim Edwards
- John Carlton
- JP Maroney
- Michel Fortin
- Mike Filsaime
- Mike Sansone
- Paul Colligan
- Russell Brunson
- Ryan Healy
- Shaune Clark
- Stephen Pierce
- Stu McLaren
- Terry Dean
Great find, Ray.
Do you know who wrote the copy?
No, I really don’t know who wrote it. But I think its brilliant (although it misses a couple of key opportunities, such as actually giving you the 7 “gotchas” and/or making a call to action… I bet they could get a lot of opt-ins if they just asked for them).
Wow - that is powerful! So good to see something funny and original and actually effective. They say that they give the 7 gotcha on their web site so I checked their web site - very good site, you can even dredd the naked guy there. They also have opt-in on every page but I couldn’t find those “7 gotcha” - so it is lame that they are not maximizing their opportunity…
On the other hand I live in Florida, so I am defintely not their prospective client..
Ray,
What a fun video!
-Christina
INCREDIBLE!!!
Notice the humor was secondary… he could have left his close on and it still would have been a great sales bit.
The humor totally supports it — unlike far too many Super Bowl ads.
Ray, this is a gem. I’m really glad you shared it.
You know — it fits perfectly with my USP Formula ideas… notice the “We Show You Everything.”
I predict this will (in his own local market, and perhaps elsewhere) become as powerful as (maybe more) “Pick Enterprise, we’ll pick you up.”
These guys deserve an award…
NOW: I agree with you…
They blew it on CTA!!!
oops - should have proofed my own post.
Left his “Clothes on…”
alas… I made my 1st mistake for 2007.
you know - perhaps that was a subconscious error…
“He left is close on.” - as in close the sale.
ahem… I’m brilliant even when I falter.
You can’t help it, JP (being brilliant, that is).
