You can't help it, JP (being brilliant, that is).

;-)

oops - should have proofed my own post.

Left his "Clothes on..."

alas... I made my 1st mistake for 2007. :)

you know - perhaps that was a subconscious error...

"He left is close on." - as in close the sale.

ahem... I'm brilliant even when I falter.

INCREDIBLE!!!

Notice the humor was secondary... he could have left his close on and it still would have been a great sales bit.

The humor totally supports it -- unlike far too many Super Bowl ads.

Ray, this is a gem. I'm really glad you shared it.

You know -- it fits perfectly with my USP Formula ideas... notice the "We Show You Everything."

I predict this will (in his own local market, and perhaps elsewhere) become as powerful as (maybe more) "Pick Enterprise, we'll pick you up."

These guys deserve an award...

NOW: I agree with you...

They blew it on CTA!!!

Ray,

What a fun video!

-Christina

Wow - that is powerful! So good to see something funny and original and actually effective. They say that they give the 7 gotcha on their web site so I checked their web site - very good site, you can even dredd the naked guy there. They also have opt-in on every page but I couldn't find those "7 gotcha" - so it is lame that they are not maximizing their opportunity...

On the other hand I live in Florida, so I am defintely not their prospective client..

No, I really don't know who wrote it. But I think its brilliant (although it misses a couple of key opportunities, such as actually giving you the 7 "gotchas" and/or making a call to action... I bet they could get a lot of opt-ins if they just asked for them).

Great find, Ray.

Do you know who wrote the copy?