How To Use Video To Sell

By Ray Edwards | April 21, 2007

Here’s one very effective use of video to sell online. The bar has been raised.

 

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  • You can't help it, JP (being brilliant, that is).

    ;-)
  • oops - should have proofed my own post.

    Left his "Clothes on..."

    alas... I made my 1st mistake for 2007. :)

    you know - perhaps that was a subconscious error...

    "He left is close on." - as in close the sale.

    ahem... I'm brilliant even when I falter.
  • INCREDIBLE!!!

    Notice the humor was secondary... he could have left his close on and it still would have been a great sales bit.

    The humor totally supports it -- unlike far too many Super Bowl ads.

    Ray, this is a gem. I'm really glad you shared it.

    You know -- it fits perfectly with my USP Formula ideas... notice the "We Show You Everything."

    I predict this will (in his own local market, and perhaps elsewhere) become as powerful as (maybe more) "Pick Enterprise, we'll pick you up."

    These guys deserve an award...

    NOW: I agree with you...

    They blew it on CTA!!!
  • Ray,

    What a fun video!

    -Christina
  • Wow - that is powerful! So good to see something funny and original and actually effective. They say that they give the 7 gotcha on their web site so I checked their web site - very good site, you can even dredd the naked guy there. They also have opt-in on every page but I couldn't find those "7 gotcha" - so it is lame that they are not maximizing their opportunity...

    On the other hand I live in Florida, so I am defintely not their prospective client..
  • No, I really don't know who wrote it. But I think its brilliant (although it misses a couple of key opportunities, such as actually giving you the 7 "gotchas" and/or making a call to action... I bet they could get a lot of opt-ins if they just asked for them).
  • Great find, Ray.

    Do you know who wrote the copy?
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