Comments on: Hype-Free Copywriting Made Simple http://rayedwards.com/hype-free-copywriting-made-simple/ Copywriting and Marketing Tips, Tricks and Tactics Thu, 04 Dec 2008 02:18:56 +0000 http://wordpress.org/?v=2.5.1 By: Elisabeth http://rayedwards.com/hype-free-copywriting-made-simple/#comment-1565 Elisabeth Sun, 23 Sep 2007 06:10:28 +0000 http://rayedwards.com/storytelling/hype-free-copywriting-made-simple/#comment-1565 Hi Ray! Just looked up your website (and immediately bookmarked it) after listening to your contribution on Mark Joyner's 7-Day Turnaround Plan program. Very inspiring. And your suggestions (especially about Kunaki) are priceless! And then this piece of info right here, about how to post your podcast on iTunes (and the info on copywriting is great too, of course)! There are a few things I wanted to put on CD and found the mere thought of the how-to too daunting to even get started. Now all I have to do is learn how to work Garageband so I can create my podcasts & CDs! Thanks so much! Hi Ray! Just looked up your website (and immediately bookmarked it) after listening to your contribution on Mark Joyner’s 7-Day Turnaround Plan program. Very inspiring. And your suggestions (especially about Kunaki) are priceless!

And then this piece of info right here, about how to post your podcast on iTunes (and the info on copywriting is great too, of course)! There are a few things I wanted to put on CD and found the mere thought of the how-to too daunting to even get started. Now all I have to do is learn how to work Garageband so I can create my podcasts & CDs! Thanks so much!

]]> By: Ray Edwards http://rayedwards.com/hype-free-copywriting-made-simple/#comment-1541 Ray Edwards Mon, 17 Sep 2007 16:36:43 +0000 http://rayedwards.com/storytelling/hype-free-copywriting-made-simple/#comment-1541 <p>Hi Steve! Hope you're doing well. Actually, I learned a neat little trick... once you get your podcast listed in iTunes, you create the 1-click link just like you would any hyperlink... only you lead with itpc instead of http... so</p> <p>http://feeds.feedburner.com/Rayedwardscom</p> <p>becomes</p> <p>itpc://feeds.feedburner.com/Rayedwardscom</p> <p>The "itpc" link above <strong>automatically</strong> opens iTunes and subscribes you to the podcast (try it and see!). <p>I don't know if there are plugins that do this or not. Hope this helps!</p> Hi Steve! Hope you’re doing well. Actually, I learned a neat little trick… once you get your podcast listed in iTunes, you create the 1-click link just like you would any hyperlink… only you lead with itpc instead of http… so

http://feeds.feedburner.com/Rayedwardscom

becomes

itpc://feeds.feedburner.com/Rayedwardscom

The “itpc” link above automatically opens iTunes and subscribes you to the podcast (try it and see!).

I don’t know if there are plugins that do this or not. Hope this helps!

]]> By: steve http://rayedwards.com/hype-free-copywriting-made-simple/#comment-1540 steve Mon, 17 Sep 2007 16:20:17 +0000 http://rayedwards.com/storytelling/hype-free-copywriting-made-simple/#comment-1540 Ray, Are you using a plugin to give you the itunes link? Which one. thanks, Steve Rosenbaum Ray,
Are you using a plugin to give you the itunes link? Which one.

thanks,
Steve Rosenbaum

]]> By: Ray Edwards http://rayedwards.com/hype-free-copywriting-made-simple/#comment-1535 Ray Edwards Sat, 15 Sep 2007 17:12:19 +0000 http://rayedwards.com/storytelling/hype-free-copywriting-made-simple/#comment-1535 You "got it" for sure. This is why radio works so well for lots of businesses, even to this day (though it is less effective than it once was). Radio at its best is good at telling stories in an intimate way -- something TV is getting worse at. This is also why YouTube is such a phenomena -- at its best, you get real stories told by real people. You “got it” for sure.

This is why radio works so well for lots of businesses, even to this day (though it is less effective than it once was).

Radio at its best is good at telling stories in an intimate way — something TV is getting worse at.

This is also why YouTube is such a phenomena — at its best, you get real stories told by real people.

]]> By: Mark Henderson http://rayedwards.com/hype-free-copywriting-made-simple/#comment-1534 Mark Henderson Sat, 15 Sep 2007 01:17:04 +0000 http://rayedwards.com/storytelling/hype-free-copywriting-made-simple/#comment-1534 LOVE THE VISUAL!!! (was that too loud?) And you get an "A" for timing because it's something I'm struggling with right now on a project. As a rookie I'm still learning to scribe that fine line between strong emotional copy and borderline (ok, at times it's outright) hyperbol. In any event, your little info-bite pushed me past a little sticking point... MERCI BEAUCOUP! LOVE THE VISUAL!!! (was that too loud?)

And you get an “A” for timing because it’s something I’m struggling with right now on a project.

As a rookie I’m still learning to scribe that fine line between strong emotional copy and borderline (ok, at times it’s outright) hyperbol.

In any event, your little info-bite pushed me past a little sticking point…

MERCI BEAUCOUP!

]]> By: CJ http://rayedwards.com/hype-free-copywriting-made-simple/#comment-1529 CJ Fri, 14 Sep 2007 12:26:02 +0000 http://rayedwards.com/storytelling/hype-free-copywriting-made-simple/#comment-1529 Ray - you're absolutely right about using stories to sell products. I've been a commission-only ins. sales person for years. When I first started, I didn't have any 'stories' of my own, so I borrowed them from my manager. Over the years, I've collected many good ones of my own some of which can actually make people gasp if I tell them just right. And that's where audio can come in handy on your web pages - you get to tell the story with the correct timing. People remember your stories. They don't usually remember the features but they will remember what your product did for someone else. Thanks for pointing this out to use on websites to make sales. You gave me a 'duh' moment! Ray - you’re absolutely right about using stories to sell products. I’ve been a commission-only ins. sales person for years. When I first started, I didn’t have any ’stories’ of my own, so I borrowed them from my manager. Over the years, I’ve collected many good ones of my own some of which can actually make people gasp if I tell them just right. And that’s where audio can come in handy on your web pages - you get to tell the story with the correct timing.

People remember your stories. They don’t usually remember the features but they will remember what your product did for someone else.

Thanks for pointing this out to use on websites to make sales. You gave me a ‘duh’ moment!

]]>