In Mere Minutes Put Your Marketing On Auto Pilot

In times like these, it's good to return to the basics. There is an apocryphal story told about football coach Lou Holtz; when he needed to get his team refocused, he would pull them together practice, hold up a football, and say, “this, gentlemen, is a football.”

So please don't disregard what I'm about to recommend simply because it's “basic information”. For some, it will be new information. For others, it will be something they've heard but never done. And for some, it will indeed be something they're already doing… but even for those I submit it may be possible to do it in a better way.

Here's the lesson: there is a fortune in the follow-up.

Let's say you're one of the enlightened few who has a website that collects e-mail leads. Good job.

Let's say you're even more enlightened and you have an automated follow-up system, that sends those leads three, five, maybe even seven follow-up messages. Even better job.

But why stop with seven messages? Why stop with 10?

Here's my recommendation: block out 3 to 4 hours one day, and write up at least 52 follow-up messages. Logos into your autoresponder follow-up sequence, after your initial weeks worth of follow-up (if you indeed already have a weeks worth). Make sure every e-mail in your follow-up sequence has a call to action, even if it's simply redirecting prospects back to your blog, or giving them your phone number (obviously this depends on what business you are in).

My point is simple: once someone raises their hand and volunteers to be marketed to, why on earth would you ever stop marketing until they ask you to stop?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Great piece of advice Ray…. Be sure to sprinkle affiliate products that are in your niche through your auto responder email… BUT these products must be targeted and of value to your prospects.
    Keep up the good work Ray!

    Billee Brady

  • Randy

    Ray, this sounds like a GREAZT idea to me! Thank you for the reminder!

  • David Blaise

    I have many autoresponders set up with just a few follow-ups and have just printed your message out and tacked it up on my wall as a constant reminder to “just do it.” A blinding flash of common sense. Thanks Ray.


  • Pingback: Should I Send My List Broadcasts or Follow-Ups? » White Hat Crew()

  • Anonymous

    “Once someone raises their hand and volunteers to be marketed to, why on earth would you ever stop marketing until they ask you to stop?”

    Exactly right.

    Gary Halbert said that almost no one contacts their customer list enough, and no one contacts them too much. (Did I mention that before?)

    Thanks, Ray.

  • Testfam

    good stuff Ray.
    Sweet Lou also says “do the right thing when no one is looking”. Like follow up on Ray Edwards great Ideas

  • I could see this idea working really well for one of my lists. I recently created a free ebook and am collecting emails addresses as we speak. Thanks for the tip.