Instant Everything

Things that are not improved by being made “instant”:

  1. Coffee
  2. Oatmeal
  3. Relationships
  4. Websites
  5. Success

That last one hangs people up. Many people want instant success, but few want the years of preparation that lead up to it.

While we may prefer the “microwave” solution, some things only reach their potential when they “marinate” instead.

As RT Kendall once wrote, “The worst thing that can happen to a person is that they succeed before they are ready.”

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Great post Ray. I “instantly” got what you were saying and “instantly” agree 🙂

    Seriously though, I think sometimes when we see an “overnight success” we often forget the years of preparation behind it.

    My father always said, “Be willing to forgo short-term gains for long-term rewards”.

  • donniebryant

    Fast success? Yes please!

    Instant success? Sasquatch-rare.

    I remember an reading an article by Clive Cussler. He said something to the effect of “I worked in obscurity for 17 years before I became an overnight success.”

    It's hard to sell hard work and patience as a system in the form of a $2000 info-product. Who's gonna buy that? So everyone is sells instant coffee.

    You can drink all the protein shakes you want; your bulging muscles aren't coming till you hit the weight room.

  • Very very true indeed. It's amazing how some people would want success so bad and then just forget about it once they see the work that needs to be done to get there.

  • Well put, and very true! In order to see success in many cases, patience and persistence will get you there in time. You have to look at the long term goals and strive for those.

  • Like this post. You hit the nail on the head…..society has evolved to such a state that people want instanteous results and gratification.

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