Instant Value From Old Info-Products

So you’ve got all these info-products you’ve bought but never used. Some of them you’ve never even OPENED.

It’s okay. I understand – really. Because I’ve been there, too.

And I’ve got some good news for you, sunshine.

Here’s a way to get back all the money you’ve invested… and feel immensely good about yourself.

And in the process, you’ll most likely make a nice little pile of cash because you’re actually taking some action!

You’ll need a couple of hours, a legal pad and a pen.

Start with the info-product on top of the pile. Open it and look for the “Quick Start Guide”, “Cheat Sheets” or “Checklists” they so often come with.

Go through the Quickstart Guide, or Checklist, or Manual, or (heaven forbid) the actual DVD or CD labeled #1. Find the FIRST action-item you can locate from this particular info-product. Doesn’t matter how small. Just find one item you can DO. The only rule is, it must be something you can do in ONE SITTING.

Got your first action item? Write it down on your legal pad.

Now put away info-product #1. Move on to info-product #2 and repeat until you’ve gone through the whole pile.

When you’re done you should have a good list of things to do, each of which can be done in just one sitting.

Now — and I mean NOW — schedule a time on your calendar when you will sit down and do ALL these items. The very best scenario is: do them right now.

If you’ll do this exercise, I guarantee three things:

  1. You will have gotten most – if not all – your value from those info-products, everything else in there that you act on is just “gravy”.
  2. You will have done more than 99.9% of all info-product buyers will EVER do.
  3. You’ll see a surge in your results AND you’ll have an immediate boost in your self-esteem.

Well, peaches… whatcha waitin’ for?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • barbarjo

    This is excellent advice Ray.  Thank you so much.  What a marvelous idea!  I am one of those who has piles of those info products.  Now I will put them to use.  

    • @barbarjo
      Glad to hear this was helpful. It’s pretty easy to get in “buying mode” and never getting around to implementing all the great information we purchased. And of course, doing what I recommend in this article does not get you the full value of the information products you bought-because you’re only implementing one or 2 tactics from each. After doing this initial exercise, I recommend evaluating which products you would benefit from doing a “deep dive” with. And then scheduling time to fully get all the nutrients out of those.

  • Hey Ray,
    I’m loving the blog and what you want to do with it! Just read this post, and it’s excellent advice. I think all of us tend to have programs or information sitting on our hard drives, gathering virtual dust…. I know in January I decided on three professional development programs I was going to invest in and work on this year… So far, I’m on track, but I have to admit a couple of other shiny objects caught my eye, and I got them too… So with this idea of yours, I can still go through the three programs I feel will strategically  help my business grow, while being able to get my money’s worth from the others as well… Thanks again for being a thought leader and providing the kind of advice other people would be charging for…

  • Great advice! 
    When purchasing books I look for one key concept to take away…if I get that, I consider the book worth my money. More than one? Then I just hit a goldmine.
    On info-products I approach them the same way. But how easy it is to get a nugget or two and then let it just collect dust. 
    A small twist on your approach…I would do a scan of the cheat sheet, quick start guide etc…with one question in mind…’what do I need help with most right now?’
    Choose that one area…go deeper until you get that one actionable item and then move on to the next product. 
    The advice to make it actionable and in ONE sitting, is powerful. 
    Option- Instead of taking several hours to do this…you could just organize it all into a pile, or folder and go through 2-3 products every morning. Bite size chunks can make it disappear without the feeling of so much to handle at once.
    Great job Ray!

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