There’s a lot of chicken feathers flying.
People are in a flutter about the new FTC guidelines.
This affects you if you are a blogger, and affiliate marketer, or an Internet marketer of any stripe.
Now, there are a lot of snake-oil salesmen who are ready, willing and able to take advantage of your FEAR of the FTC.
Usually they have an “FTC Protection Kit” to sell you.
Well, my friend and colleague Jim Edwards just interviewed Richard Cleland, the FTC director in charge of advertising and claims.
I think this interview is top-notch, clear, and brings a voice of sanity to the whole discussion.
There is no pitch for anything, and this is not an affiliate link. It’s just a service.
Take some advice from your ol’ buddy Ray – watch this interview now.
(Also, it’s not required but I’d recommend signing up for Jim’s email newsletter. It’s one of the very few marketing newsletters that are worth subscribing to.)