Is Internet Marketing Weird?

While visiting with my Dad this past week, I had to explain (not for the first time) just exactly what it is I do for a living.

The topic gravitated to “what is Internet Marketing”. I realized that Dad thought I meant “any marketing campaign that uses the Internet”.

I had to explain that this was not what I meant.

What I meant was: a group of online marketers who make a living selling information about online marketing to other online marketers (who quite likely sell the same stuff to other online marketers).

Does this seem weird to anyone else but me?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Ken Donaldson

    Very weird…”how about incestuous”…seems like “you guys” could offer a lot to others as well. But that might mean leaving the comfort zone of selling to each other.

    • Bob

      I somewhat agree with you Ken but having a small taste of what Ray and others do I'm not sure I would use “comfort zone” to describe it! They work their tales off. I would wager they all could make more money than they realize if they started consulting the rest of the world on how to reach potential customers and turn them into customers….

    • Bob

      Yes, I did mean to type “tales.” My warped sense of humor….

  • It sure does. 🙂

    However… I think it was revealing what Frank Kern said somewhere about a test he did after the List Control launch. Doing a merge with his previous Mass Control list, he expected largely the same usual suspects to be populating both lists. However, it turned out the new List Control list was 70% new names.

    In other words, the growth we're seeing is largely coming from people completely fresh to the Internet Marketing game. Of course it's still a bit weird and incestuous and whatnot.. but it's perhaps no more strange than what happens with, say, realtors or, dare I say it, network marketers.

    • Good points – and well taken.

      Ray Edwards

  • Matt

    It's just a machine that feeds on itself. Sad? Not really. It's driven by the masses that truly believe there's “SECRET” information that is being withheld from them. As long as they have that belief, it will continue to roll and self-feed.


  • Bibliocat36

    I don't know about “weird” but I've long esposed that there are more people selling information about online marketing (and just about anything other topic) than there are customers in the market for such information. It's like a vast, cyclopean pyramid scheme — reminds me of the creature from the '60s movie, “The Blob” (starring a very young, pre-tough guy rebel with a cause Steve McQueen).

  • To some degree, that kind of Interent Marketing seems weird, but obviously it's not all like that. I tried to do “classic IM” way back when I just got into the business, but pretty soon I got into niche marketing – in the self help area. (Still not successful BTW).

  • Michael

    Some of us actually read and try to apply the concepts that dont work.

  • Hey Ray,

    You BET “Internet Marketing” is weird!

    I've struggled with the answer to the question, “What do you do for a living” for years.

    Still don't have a good answer for it!

    But the semi-incestuous nature of much of the IM market is a big part of the reason why about a year ago I basically stopped selling to or working with 98% of the IM market.

    I still have a small handful of VERY high end clients/students, but the vast majority of my time is now focused on selling in “real world” markets.

    (Plus the money is so much better when you get away form “teaching other marketers how to market marketing products to other marketers”…)

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