Jump Start Your Sales Copy: 21 Small Business Profit Boosters (#18)

launchgraph.jpgDo you find yourself staring at a blank screen?

Wondering how to get started writing your copy?

I've found that I get much better results if I use some “jump starters”.

They keep me focused, and get me started on the right track with a copy project.

Here are 3 “tricks” I use…

Maybe they'll work for you, too:

  1. Write the benefit bullets. Don't worry about writing body copy just yet. Just start banging out all the benefits of owning the product. This will be more extensive list than the one in the order box (which is our next “jump-starter”).
  2. Write the order box copy. This is the part of the copy where you clearly spell out the price of your offer, and the bullet points of all the main benefits of owning the product. Select the MAIN benefits (the one with the most “persuasion power” for the order box.
  3. Write 10 possible headlines for your copy. Don't worry if they're not “good enough”. You can even use some of the bullets you've written as starting points. Use a headline “swipe file” to spark ideas. Just get 10 headlines written.

Once you've finished the 3 “jump-starters” above, you will have written quite a bit of copy. It will be focused on the benefits of owning the product. You'll be off to a good start on your copy project.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • I sometimes find myself stumped because I feel I must write a series of headlines first. I think that’s because I often write in the order I read (probably not the best method). This is a great reminder for me, Ray. Thanks!

  • Very good advice Ray. I know it's simple…but it's the simple things that we often overlook. Just completing these tasks not only gets those juices flowing, but also gets part of the job done.


  • Found that your methods work well. Thanks for explaining them clearly.

  • “Start & You'll Get Further”

    Before doing any of the awesome suggestions above I always encounter a little to lots of resistance.

    That was until I started using the “Start & You'll Get Further” principle.

    If I tell myself that I only have to spend 10 minutes writing bullets my mind sees this as easy to accomplish and doesn't put up a fight. And as soon as I hit 10 minutes I've won.

    But sure enough as I get momentum on my side I don't want to stop at 10 minutes. I'm already here, I flowing, I'm gonna keep going.

    But it begins with getting the word doc up and my fingers to the keyboard.

    Try this out and see how it works for you.

    Note Taking Nerd #2

  • The benefits bullets are a tactic I frequently use to get my copy started… Then I move on to ways in which I can highlight those bullets within my copy to help structure it…