The Story: There’s a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago.
The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection in order to make the sale.
The Resource: The Death of the Salesletter
3 Ways To Use Long Copy To Rake In More Sales:
1. Tell more (and better) stories.
2. Pile up a Preponderance of Proof
3. Explain your key points and propositions in a simple, step-by-step manner.
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