Magic Power Gets Anyone To Do Anything: 21 Small Business Profit Boosters (#5)

As marketers and entrepreneurs, we have a simple job.

To get other people to do what we want them to do.

There is a tactic that gives almost magical powers of persuasion.

You can, quite simply, get practically anyone to do practically anything.

It’s so simple you’ll be tempted to shrug it off.


Here it is…

“Enter the conversation already taking place in your prospect’s mind.”

As far as I know, that idea originated with Robert Collier. It's a simple principle, but not easy to do. So how do you do it?

Listen. Pay attention to what people say. Hang out in online forums. Track trends on twitter. Collect the words, phrases and ideas your market uses. Speak back to them in their own words.

Watch. Be conscious of what your store or website visitors actually do. What causes them to opt in? To opt out? To buy? To ask for a refund? Nothing teaches like behavior. People vote with their feet. Watch their feet.

Think. How can you solve their problems? How can you solve them quickly… easily… and with simplicity? Be the aspirin for their headache and abundance will be yours.

If you can do these things, your readers/visitors/ listeners will be nodding their heads, slapping the table top, and saying, “Yes! That’s exactly how I feel!”

And when that happens, Constant Reader, they will do anything you ask.

Because anything you ask will be in alignment with what they already desire.

That’s a deep well I just pushed you into. Follow it all the way down, and be rewarded with the cool fresh water of more sales, more often.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • great copy – and it makes sence

    Thanks Ray~

  • If you want the most complete picture of your customer, you need to model them. A model includes their beliefs, emotions, strategies and behaviors. Done well, it will tell you what's motivating your customer, what they're evaluating when they look at your offer, and how they go about making a buying decision. The well is deep indeed.

    • Louis

      You're right — this “rabbit hole” goes deep.

      But it's worth diving into.


  • Damn! Sounds like I'm going to have to employ my girlfriend's psychology talents in my efforts to more fully understand my market!