My Prophetic Business Predictions for 2012

You might think I'm late with these predictions.

After all, most everyone who had any interest in making such prognostications has already posted theirs.

But I'm not late.

To paraphrase Gandalf, the wise wizard from the Lord of the Rings stories, “A prophet is never late, nor is he early. He arrives precisely when he means to.”

Here are 7 predictions for 2012 from your ol' Uncle Ray.

  1. Faith will play a more pronounced role in the Presidential election. Sure, it's always an issue. But in the past it has, more or less, been tangential. This time, with the mix including President Obama, Ron Paul, and Mitt Romney, I see this becoming a forefront discussion. Is America ready for a Mormon president? And if you think a President's faith doesn't inform his politics, you're a wee bit daft.

  2. The economy will not collapse nor resurrect – it will change, though. Chicken Little, settle down. Pollyanna, you might be disappointed. It is a new world order, just not the one many were expecting. It's a new game, with new rules, and some new players at the international table (hint: can you speak Chinese?)

  3. More people will see their answer to money woes lies in starting a business. We need entrepreneurs – not merely technicians with independent shops. Technicians merely siphon off pre-existant streams of wealth. Entrepreneurs, on the other hand, actually create wealth. Many of these entrepreneurs will come from the ranks of the church – as more believers realize it is time for the church to stop simply having a message, and to start being a message. Spirit-filled entrepreneurs will demonstrate what it looks like to have God's favor on our lives — including our businesses.

  4. The Google game will be harder to play on all fronts. I wrote this before Google changed their search fundamentally with the “Your World” update. Would that I had published it a day or two earlier!

  5. China. See prediction #2.

  6. Being debt-free will become the new American status symbol. Turns out the Book of Proverbs is right: the borrower is the slave of the lender.

  7. “Internet Marketing” (ie, marketers who sell marketing advice to marketers who sell marketing advice) will be harder… but “information marketing” (selling your knowledge and expertise) will still be insanely profitable.

So – what to do with these predictions? They are of little value if not joined with action. Within each is a kernel of encouragement. A seed of hope, possibility, and potential opportunity.

The diligent will find and seize upon these possibilities – and the many others not mentioned here.

I do acknowledge reality, by the way.

Is it tough these days? Yes, in some ways.

Is fear running rampant on the Earth? Yep.

Many wish these times had not come upon us. Perhaps you, too, wish our present times were different.

To quote Gandalf …

“So do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given to us. There are other forces at work in this world… besides the will of evil. And that is an encouraging thought.”


Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • mjsimpson

    Interesting ideas. Have wondered about some of these myself. Number 3, about the church starting to BE a message, goes along with the series of sermon topics my pastor began the New Year with and will be continuing throughout 2012.

    • @mjsimpson Sounds like a wise pastor 😉

  • blessed2b1

    Folks will be watching as those who operate the Kingdom of God (principles) have big time results….

    • @blessed2b1 For instance — look at the attention garnered by Tim Tebow recently.

      • blessed2b1


        You’re right… and, the Lord has promised to make our names great and famous (Genesis 12: 1-3) … and I believe that during these end times (in accordance with your wonderful prophetic business predictions), we wants us to “takeover” certain arenas for His glory. You have certainly been doing that and that blesses me (and others as well). Thanks!

        • @blessed2b1 I try to operate under the idea that we are to “reign like servants, and serve like kings.”

        • blessed2b1


          Yes… and be servant leaders.

  • VickieSmith

    Exciting times ahead. This election will be interesting. I’d rather have food than gold. China….. they already have our entire plastics industry and who knows what else…. my google revenues have been cut to a third of what they were 🙁 Time to get busy on my business endeavors – folks still became rich during the Great Depression and they still can now.

    • @VickieSmith Right you are Vickie — there ARE opportunities for those of us willing to get after them!

  • FarhadKhurshed

    Very true. I’d like to single out building trust with clients as the trumpcard to get them to invest in you. The greater challenge lies not in selling information products or a better way to marketing, but getting clients to actually consume the products or services and thereby realise thier true value…so they come back for more.

    • @FarhadKhurshed Now THAT is a true word!

  • Pingback: Marketing Trends For 2012 – Roundup | "Maximum Results Copywriting"()

  • TheSpotter

    @RayEdwards to your point #1 – I think the question is – is America ready to turn into socialist country with a local permutation or attempt to go back to the letter of forefathers who created this country and made it great? I think – whoever will be able to present their case better will win, unfortunately too many people make decisions based on last debate or last ad they have seen and not through research and self-education of the choices available.

    I have seen the ugly face of socialism and only hope my voice will be among the majority comes this November.

    • @TheSpotter Here’s hoping more people vote responsibly this time around!

  • nidalkerdiya


    When I clicked on the View more under you bio I got an error and it landed me on this page

    Not sure if it is the iPad OS or your site.

    • @nidalkerdiya Hmmm…. thanks for pointing that out. I will look into it!

  • DanaHouser

    I think it’s apparent our current President doesn’t make too many decisions based on his faith(whatever that is)… now people are acting like their scared the next one will make too many decisions based on his.  I prefer a President that goes to God for guidance.  
    Paul Zane Pilser talked about the coming ‘Information Age’ and it’s here… has been for awhile.  Hopefully those without a job will make the transition, because a lot of those jobs are never coming back.  
    You can learn a lot from Proverbs.  I don’t think it’s a coincidence that’s there’s 31 of them… a chapter each day.  You learn/notice something new everytime.  Try it for 2 years.  
    Lastly,  As an aspiring copywriter(I think my timing is good),  I wanted to acknowledge your book Writing Riches.  I got some great nuggets from it.