New “Re-Launch” Video Raises Bar

ReLaunch VideoMy friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack for pushing it forward. Moving to the next logical step — the next logical step that nobody else sees (yet).Now that the pre-launch has begun, I can finally talk about what's going on.Armand is raising the bar when it comes to product launches. It all starts with his pre-launch video and the amazing opt-in rate he's getting (over 80%!). Just click the video image at the top of this post and see for yourself… or watch Armand's video here.You'll see what I mean.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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    not the double wide kind,
    the movie kind of trailer.

    The entertainment industry recognised the power of a great trailer a long time ago. So, it makes sense that if companies that have tens of millions of dollars riding on the effectiveness of their marketing use innovative trailers, we should follow their lead.

    The envelope of broadcast quality video marketing has really been pushed by people like :
    – Jim Edwards/Mike Stewart demystifying video
    – Todd Gross the Weather Anchorman starting
    – Joel Comm’s ground breaking internet reality show “The Next Internet Millionaire”

    It will be interesting to see how Armand Morin’s re-launch develops. His prelaunch video trailer certainly is the highest concentration of video special effects that I’ve seen to date.

    • Ray Edwards

      Launch Update… Armand has knocked it out of the park!

      Some of the bonuses he’s giving are simply unbelievable (especially the free 3-day seminar with JUST HIM and no other speakers…).

      If you haven’t yet, you should take a look.

  • Hi Ray.
    I just found an audio with you and Ben Settle. FYI- I found Ben Settle through Fernando Ceballos of the Attraction Marketing Formula. Fernando had highly recommended Ben, so of course I joined his list.
    Wow! You really know how to deliver on the interview with Ben. It was jam packed and I intend on sharing your website with all my team.

    Now, credit has to go to you for turning me on the Armand Morin. His website shared a video about CPM and google target advertising that is phenomenal.
    Thanks for the great, great resources!
    Happy New Year too!

    • Ray Edwards

      Ben is an ace — and thanks for the compliments Jerry.