Comments on: Simple Trick Strengthens Your Copy http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/ Copywriting and Marketing Tips, Tricks and Tactics Thu, 04 Dec 2008 00:13:55 +0000 http://wordpress.org/?v=2.5.1 By: Web copy writing « Business starts from MIND because “Imagination Is More Powerful Than Knowledge” http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-2160 Web copy writing « Business starts from MIND because “Imagination Is More Powerful Than Knowledge” Wed, 02 Apr 2008 18:18:23 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-2160 [...] Posted on April 2, 2008. 20.Simple Trick Strengthens Your Copy [...] [...] Posted on April 2, 2008. 20.Simple Trick Strengthens Your Copy [...]

]]> By: Mark Henderson http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-2005 Mark Henderson Sun, 06 Jan 2008 21:16:28 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-2005 Thanks for the info. I'd been violating that little rule quite frequently in the begining and I still catch myself occasionally. Thanks for the info. I’d been violating that little rule quite frequently in the begining and I still catch myself occasionally.

]]> By: Sandra Ahten http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1972 Sandra Ahten Sun, 30 Dec 2007 21:43:57 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1972 I tried this with an email I was just working on. It did help! Thanks, Sandra I tried this with an email I was just working on. It did help! Thanks,
Sandra

]]> By: Cheryl Antier http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1966 Cheryl Antier Thu, 27 Dec 2007 17:24:36 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1966 Good points guys...and what about: Writing in an active voice, not a passive one? (If you're not sure how to tell, look for verbs that have been changed into nouns by adding an "ion" to the end, such as "exaggeration" and "decision." Get them - and your writing - moving again by changing them back to "exaggerates" or "decides.") And then what about varying the structure of your sentences? Mix them up a bit, change things around, add a little spice. Try making one thought or fact subordinate to another...or emphasize casuality or time and sequence. (Use words like "because" "before" or "after" to explain why when and how.) And finally, I think one of the most important things you can do, is to write like you're talking to a real person. (And the best way to do that is to read what you're writing out loud. If it doesn't sound right when you say it, change it.) Good points guys…and what about:
Writing in an active voice, not a passive one? (If you’re not sure how to tell, look for verbs that have been changed into nouns by adding an “ion” to the end, such as “exaggeration” and “decision.” Get them - and your writing - moving again by changing them back to “exaggerates” or “decides.”)

And then what about varying the structure of your sentences? Mix them up a bit, change things around, add a little spice. Try making one thought or fact subordinate to another…or emphasize casuality or time and sequence. (Use words like “because” “before” or “after” to explain why when and how.)

And finally, I think one of the most important things you can do, is to write like you’re talking to a real person. (And the best way to do that is to read what you’re writing out loud. If it doesn’t sound right when you say it, change it.)

]]> By: Alex Cohen http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1963 Alex Cohen Wed, 26 Dec 2007 18:36:49 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1963 Except in the headline. Using the word "Easily" is still a good idea, especially if it's your most important benefit. For example, I will be launching an e-product for a niche market next month. It will help professionals in a certain industry get sales leads easier and at less cost. Admitedly formulaic, this is the headline I plan to use, "How To Easily Get Seller Leads ... Cheaper Than Direct Mail and Telemarketing --- 100% Guaranteed" Alex Except in the headline. Using the word “Easily” is still a good idea, especially if it’s your most important benefit.

For example, I will be launching an e-product for a niche market next month. It will help professionals in a certain industry get sales leads easier and at less cost.

Admitedly formulaic, this is the headline I plan to use,

“How To Easily Get Seller Leads … Cheaper Than Direct Mail and Telemarketing — 100% Guaranteed”

Alex

]]> By: JEFF WELLS http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1956 JEFF WELLS Sat, 22 Dec 2007 03:40:46 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1956 Avoid Crutch Words By avoiding the use of LY adverbs and other crutch words you will force yourself to be more descriptive. Your writing style will morph before your eyes into a much more interesting read. Crutch words make writing easier but dull. Eliminating them takes work, but it's vibrant. It is so important to avoid these words that they deserve a yellow sticky post-it note on the front of your monitor case. Additional crutch words to avoid: - AM - ARE - BE - BEEN - HAD - HAS - HAVE - IS - WAS - WERE Avoid Crutch Words

By avoiding the use of LY adverbs and other crutch words you will force yourself to be more descriptive. Your writing style will morph before your eyes into a much more interesting read.

Crutch words make writing easier but dull.
Eliminating them takes work, but it’s vibrant.

It is so important to avoid these words that they deserve a yellow sticky post-it note on the front of your monitor case.

Additional crutch words to avoid:
- AM
- ARE
- BE
- BEEN
- HAD
- HAS
- HAVE
- IS
- WAS
- WERE

]]> By: DK Fynn http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1955 DK Fynn Sat, 22 Dec 2007 02:14:27 +0000 http://rayedwards.com/one-simple-trick-to-strengthen-your-copy-2/#comment-1955 Thanks, Ray. But what about saying "the most convenient..." "the most effective..." and "the fastest"? Is that okay? That's sort of what my current headline says right now. Thanks, Ray. But what about saying “the most convenient…” “the most effective…” and “the fastest”? Is that okay? That’s sort of what my current headline says right now.

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