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	<title>Comments on: One Simple Trick To Strengthen Your Copy</title>
	<atom:link href="http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/feed/" rel="self" type="application/rss+xml" />
	<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/</link>
	<description>Copywriting and Marketing Tips, Tricks and Tactics</description>
	<pubDate>Tue, 06 Jan 2009 04:06:04 +0000</pubDate>
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		<title>By: JEFF WELLS</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-1916</link>
		<dc:creator>JEFF WELLS</dc:creator>
		<pubDate>Mon, 10 Dec 2007 19:57:06 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-1916</guid>
		<description>Other &lt;B&gt;CRUTCH&lt;/b&gt; words to avoid:

- am
- are
- be
- been
- had
- has
- have
- is
- was
- were

Your writing will be more descriptive without them.
Try it.</description>
		<content:encoded><![CDATA[<p>Other <b>CRUTCH</b> words to avoid:</p>
<p>- am<br />
- are<br />
- be<br />
- been<br />
- had<br />
- has<br />
- have<br />
- is<br />
- was<br />
- were</p>
<p>Your writing will be more descriptive without them.<br />
Try it.</p>
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	</item>
	<item>
		<title>By: Alan Ocab</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-153</link>
		<dc:creator>Alan Ocab</dc:creator>
		<pubDate>Sun, 17 Sep 2006 12:52:25 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-153</guid>
		<description>WOW! This tip is so great Ray. I haven't
heard this tip from any of the copywriters
out there.

Thanks.

Alan
http://www.grandstart.com</description>
		<content:encoded><![CDATA[<p>WOW! This tip is so great Ray. I haven&#8217;t<br />
heard this tip from any of the copywriters<br />
out there.</p>
<p>Thanks.</p>
<p>Alan<br />
<a href="http://www.grandstart.com" rel="nofollow">http://www.grandstart.com</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Darrel Hawes</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-152</link>
		<dc:creator>Darrel Hawes</dc:creator>
		<pubDate>Mon, 04 Sep 2006 15:12:23 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-152</guid>
		<description>Great tip, Ray!</description>
		<content:encoded><![CDATA[<p>Great tip, Ray!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Headline vs. Headline - Copywriters Board</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-151</link>
		<dc:creator>Headline vs. Headline - Copywriters Board</dc:creator>
		<pubDate>Wed, 30 Aug 2006 13:21:44 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-151</guid>
		<description>[...] Today, 09:21 AM      Ray Edwards has a great tip on his blog that is well worth your time.  It is geared more towards writing the actual body copy, but I would dare to say it might also help when writing your headlines as well.  Here's the link     Warm regards,  Stephen Davies   Unlock The Power Of Persuasion Within You! http://copywritersinstitute.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Today, 09:21 AM      Ray Edwards has a great tip on his blog that is well worth your time.  It is geared more towards writing the actual body copy, but I would dare to say it might also help when writing your headlines as well.  Here&#8217;s the link     Warm regards,  Stephen Davies   Unlock The Power Of Persuasion Within You! <a href="http://copywritersinstitute.com" rel="nofollow">http://copywritersinstitute.com</a> [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stephen Davies</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-150</link>
		<dc:creator>Stephen Davies</dc:creator>
		<pubDate>Sat, 26 Aug 2006 02:32:14 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-150</guid>
		<description>Excellent tip Ray!

Gotta go now... I may have some changes to make on my site ;0)</description>
		<content:encoded><![CDATA[<p>Excellent tip Ray!</p>
<p>Gotta go now&#8230; I may have some changes to make on my site ;0)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ray Edwards</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-149</link>
		<dc:creator>Ray Edwards</dc:creator>
		<pubDate>Fri, 25 Aug 2006 23:50:22 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-149</guid>
		<description>For more expertise on short sentences - see the work of novelist Robert B. Parker.</description>
		<content:encoded><![CDATA[<p>For more expertise on short sentences - see the work of novelist Robert B. Parker.</p>
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	<item>
		<title>By: Dan Foley</title>
		<link>http://rayedwards.com/one-simple-trick-to-strengthen-your-copy/comment-page-1/#comment-148</link>
		<dc:creator>Dan Foley</dc:creator>
		<pubDate>Fri, 25 Aug 2006 23:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://rayedwards.com/?p=24#comment-148</guid>
		<description>Ray,

That is such a good suggestion. I find myself using the "ly" words all the time and have to monitor it.

You are right that rewriting the sentence to smaller and clear statements makes the copy more effective.

Thanks!

Dan Foley</description>
		<content:encoded><![CDATA[<p>Ray,</p>
<p>That is such a good suggestion. I find myself using the &#8220;ly&#8221; words all the time and have to monitor it.</p>
<p>You are right that rewriting the sentence to smaller and clear statements makes the copy more effective.</p>
<p>Thanks!</p>
<p>Dan Foley</p>
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