#125: How To Get What You Want [Podcast]

Have you ever known anyone who just never seems to get what they want in life? They make lots of plans but things never seen to pan out well? I believe there are 5 requirements for getting successful outcomes in any area.

Female climber clinging to the edge.

 

In today’s episode I will share the 5 Requirements, and explain how you can put them to work starting today.

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#123: How To Write Emails That Get Response [Podcast]

I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears.

businessman and businesswoman using computer at airport

Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response.

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Podcast Delayed This Week

This week’s podcast will be delayed until Friday, because of some unavoidable disruptions in my schedule… but there will be an episode this week. I don’t want this to be the week I break the streak!

#122: Titans Of Direct Response Marketing [Podcast]

Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.

Sunset over Mount Rushmore, South Dakota, U.S.A.

This is a rare interview with Brian Kurtz of Boardroom, Inc.

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It’s Not Always About The Money

Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)

I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.

FIRST DRAFT

His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.

It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.

Trey Ratcliff made this video with a DJI Quadcopter and a GoPro Hero 3. I mean, this is just cool. It has a gyroscopic stabilizer for the GoPro, which is why the video looks all smooth and not jittery. One of the coolest things is, it has a built-in GPS. If you fly it out of range, or your controller dies, etc… the Quadcopter will fly back home and land where it started its flight!
Watch this video, which was made using ony the Quadcopter, the attached GoPro HD camera, and iMovie.

 

How The National Speakers Association Can Recover From A Major Mistake

Recently the National Speakers Association made a major mistake when they rebranded their conference as “Platform.”

NSA's branding (L) and Hyatt's (R)

NSA’s branding (L) and Hyatt’s (R)

The colors they chose, the elements of the design, and they way they are used seem nearly identical to author Michael Hyatt‘s previously established brand. A few years ago, Hyatt published a book called “Platform: Get Noticed In a Noisy World”. Hyatt also has a conference called “Platform” and a membership website called “Platform University”. What do we make of all this? Well…

#120: The 10 True Reasons Businesses Fail [Podcast]

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment.

Going Out of Business

My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success.

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