It’s Not Always About The Money

Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)

I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.

FIRST DRAFT

His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.

It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.

Trey Ratcliff made this video with a DJI Quadcopter and a GoPro Hero 3. I mean, this is just cool. It has a gyroscopic stabilizer for the GoPro, which is why the video looks all smooth and not jittery. One of the coolest things is, it has a built-in GPS. If you fly it out of range, or your controller dies, etc… the Quadcopter will fly back home and land where it started its flight!
Watch this video, which was made using ony the Quadcopter, the attached GoPro HD camera, and iMovie.

 

How The National Speakers Association Can Recover From A Major Mistake

Recently the National Speakers Association made a major mistake when they rebranded their conference as “Platform.”

NSA's branding (L) and Hyatt's (R)

NSA’s branding (L) and Hyatt’s (R)

The colors they chose, the elements of the design, and they way they are used seem nearly identical to author Michael Hyatt‘s previously established brand. A few years ago, Hyatt published a book called “Platform: Get Noticed In a Noisy World”. Hyatt also has a conference called “Platform” and a membership website called “Platform University”. What do we make of all this? Well…

#120: The 10 True Reasons Businesses Fail [Podcast]

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment.

Going Out of Business

My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success.

Play

#119: How To Really Build An Online Business [Podcast]

“How do I really start my own online business?” This is a question I hear pretty often. Recently I found myself saying, “Well, it’s pretty simple. You just need to…” and then I heard myself spewing out a long list of stuff that was anything but simple.

home office

Clearly I needed a simpler, more cohesive answer to this question. That’s what this episode is all about.

Play

#118: How To Be Productive, Profitable, and Happy [Podcast]

Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you’re a reader you remain one, if you’re a writer you tend to write, if you’re a procrastinator you tend to keep procrastinating, and so forth. The key to being productive, profitable, and happy is not in changing your nature. It’s in learning to turn your nature to your advantage.

overwhelmed

In this week’s episode, I’ll share some ideas on how to do just that.

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#117: How To Deal With Abusive Customers [Podcast]

There’s a saying: “The customer is always right.” But what about customers who are abusive, dishonest, and bullying? Are they always right? I think not. And you must protect yourself and your staff from these bullies.

Furious woman

In this week’s episode, I share 7 tips for handling abusive or “problem” customers.

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Pick Ray’s Brain

I am no longer accepting one-one-one clients for copywriting or coaching work. The reason why is because my own business is growing so rapidly I have no time to work on someone else’s.

Soft lighted cup table chairs

My focus these days is on writing, speaking, and developing scalable training programs (for instance, video training products.) I could never serve as many people if I limited my work to one-on-one copywriting and consulting.

But there is a downside: and that is, there are many people who need my help… who ask for my help… and for whom I have no answer.

Until now.

Here are ways you can get free advice and information from me. In other words, here’s how you can “pick my brain”…

  1. On my blog I write about a variety of topics related to business, entrepreneurship, marketing, copywriting, and more. There are hundreds of pages of articles, and how-to information. It’s all free.
  2. Every week I publish some of my best thinking in the form of a podcast – a weekly online radio show. We haven’t missed a show in 116 weeks running, as I write these words. This is also free.
  3. I offer a variety of “knowledge products” – books, audio programs, video programs, and courses. In these “knowledge products”, I distill the information I would share if we were working one-on-one and hand it to you on a silver platter. The advantage: you can get what you need, and it’s just as easy for me to teach 10,000 people this way as it is to teach 1 person. Scalable.

These three solutions have been helpful to many. But recently I had a new idea. What if you could…

Ask Your Question, And I Will Answer

Ask whatever burning question is on your mind, be it about business, writing, or even spiritual matters. Submit the question… and I will answer it here on the blog.

You get to “pick my brain”, and I get to share the answers with all my readers. This means that all my readers can benefit and learn from my answers, not jut one reader.

A few ground-rules…

  1. If I think your question is irrelevant, malicious, or weird, I won’t answer it. I won’t explain why I won’t answer it. And I won’t argue with you about it. Life’s too short for either of us to waste it that way.
  2. My answers are my opinion. I’m just some guy on the internet. So take everything I say with a grain of salt, do your own research, and take responsibility for your own decisions.
  3. I don’t offer any legal, medical, or financial advice. I only offer my opinion. If you need advice about legal, accounting, medical, or financial matters, go see a professional.
  4. Ask questions, but please don’t write me a story. A question is a single sentence that ends with a question mark. Please limit yourself to a single question. Don’t write out your complete background story before asking your question.
  5. Please don’t email us to ask “Where’s my answer?” We will not be able to respond to communications inquiring about if/when we will answer a certain question.

That’s about it. Go ahead and submit your question in the form below. And start “picking my brain.”

Pick Ray's Brain

 

 

Podcast Delayed This Week

This week’s podcast will be delayed until Friday, because of some unavoidable disruptions in my schedule… but there will be an episode this week. I don’t want this to be the week I break the streak!