Have you ever known anyone who just never seems to get what they want in life? They make lots of plans but things never seen to pan out well? I believe there are 5 requirements for getting successful outcomes in any area.
In today’s episode I will share the 5 Requirements, and explain how you can put them to work starting today.
Podcast: Download (Duration: 28:57 — 0.0KB)
So what books have you read that changed you? This show is about my list of some of the life-changing books I have read.
Some of them may surprise you.
Podcast: Download (Duration: 28:57 — 40.7MB)
I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears.
Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response.
Podcast: Download (Duration: 16:52 — 24.1MB)
Podcast Delayed This Week
This week’s podcast will be delayed until Friday, because of some unavoidable disruptions in my schedule… but there will be an episode this week. I don’t want this to be the week I break the streak!
Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.
This is a rare interview with Brian Kurtz of Boardroom, Inc.
Podcast: Download (Duration: 55:36 — 77.3MB)
Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response
event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)
I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.
His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.
It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.
One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services.
There is a formula for writing such copy, and in today’s episode, I will share it. You can start using it today..
Podcast: Download (Duration: 1:04:30 — 89.5MB)
Recently the National Speakers Association made a major mistake when they rebranded their conference as “Platform.”
NSA’s branding (L) and Hyatt’s (R)
The colors they chose, the elements of the design, and they way they are used seem nearly identical to author Michael Hyatt‘s previously established brand. A few years ago, Hyatt published a book called “Platform: Get Noticed In a Noisy World”. Hyatt also has a conference called “Platform” and a membership website called “Platform University”. What do we make of all this? Well…
Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment.
My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success.
Podcast: Download (Duration: 31:11 — 0.0KB)