Comments on: Pavlov’s Blog http://rayedwards.com/pavlovs-blog/ Copywriting and Marketing Tips from Profit Strategist and Internet Marketing Consultant Ray Edwards Thu, 09 Sep 2010 17:49:57 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: jwellsy http://rayedwards.com/pavlovs-blog/comment-page-1/#comment-2827 jwellsy Sat, 09 Jan 2010 22:22:45 +0000 http://rayedwards.com/?p=597#comment-2827 You're right Ray. If a page layout is confusing the visitor will take the safe option they know, the back button. A clearly laid out conversation is much more likely to produce the desired result. Dog training is a good analogy. Clear instructions without overwhelming with options creates a more predictable outcome. The whole Web 2.0 concept isn't about using the latest version of dancing flash. But, it makes the website owner consider and enhance the visitors experience.<br><br>In fact, the first few seconds at a site greatly influences the conversion rate. Here's a totally free (not even an opt-in) one hour webinar replay and pdf on the first seven seconds how clarity trumps persuasion, complete with several case studies. <br><a href="http://www.marketingexperiments.com/improving-website-conversion/claritytrumpspersuasion.html" rel="nofollow">http://www.marketingexperiments.com/improving-w...</a><br><br>Enjoy<br>Jeff Wells You're right Ray. If a page layout is confusing the visitor will take the safe option they know, the back button. A clearly laid out conversation is much more likely to produce the desired result. Dog training is a good analogy. Clear instructions without overwhelming with options creates a more predictable outcome. The whole Web 2.0 concept isn't about using the latest version of dancing flash. But, it makes the website owner consider and enhance the visitors experience.

In fact, the first few seconds at a site greatly influences the conversion rate. Here's a totally free (not even an opt-in) one hour webinar replay and pdf on the first seven seconds how clarity trumps persuasion, complete with several case studies.
http://www.marketingexperiments.com/improving-w...

Enjoy
Jeff Wells

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