Ray Edwards Small Business Marketing Podcast Episode 6 – More Bigger Thinking

Thanks for the feedback, Ray! The resources you offered in response to my question were very helpfull, especially the diythesis recommendation. Keep up the good work!

That's one raucous start. If you hadn't asked for comments I'd have turned it off after the first blare. Some of us have delicate ears and don't abuse them. Thanks.

There are all these exhortations to look back over three years/lifetime and then work out what you need to do 'today' to achieve that luscious rainbow ahead.

How about some basic tools to look over the present scene and actually identify the problems, potentials and dead ends, and the sentimentals that are dragging down the bottom line?

For the self-emplyed and new to it all - how about indicating just which 'experts' would have the skills, knowing, contacts, and experience to HELP you to realise the bigger dream after/while clearing the roadblocks? Hmmm?

Think on it - if your experience and knowing got you into the present hole - it's going to take something different to get you out - and a smart helping hand on yours (not your wallet) would be a Very Good Place to Start.

Ray, I especially loved this podcast today because the three questions you suggested immediately jump-started an astonishing revelation for me. Really! I saw that the incredible struggles I've experienced personally and professionally over the last few years have honed and toned me into the person I need to be in order to succeed. Positive thinking is not enough. Hard work is not enough. Seeing myself as the person I need to be, connected to the knowledge and opportunity that abounds locally and virtually has been a "perspective problem", meaning my own perspective. Wow, those questions are powerful and I just wanted to thank you today because they are not just about the future, they are also about the past.

Thanks for the presentation!

It was a very loud beginning and a very loud ending. Typical American I would say. It does not resonate very well in Europe - but I guess that is not your target anyway.

You brought up good questions. Three years from now is good, but why not start with your own obituary and work yourself backwards from there until you reach what you need to do and be today?

You do get a lot of comment from people around and also from yourself, giving you a lot of reasons why it simply does not work.

Some people seem to live by this formula:

Results = no results + AVGR.

AVGR stands for "a very good reason".

However, it is not easy to decide who you should trust these days. One day I have a message in my inbox saying "no, you don't need a list to succeed" and the next day I get one saying "yes, you do need a list".

And then I know that there is very clever copywriting behind both offers, deliberately written to more or less trick (hypnotize) me into buying the product or service. Some of them are outright scams as we know. Not all of course.

I would like to see more of "no results - no pay". It is a bit tough to implement since it also depends on the actions I take but I like the approach.

I guess I will listen to the one who walks the talks and has several businesses doing well using the offered "blueprint" rather than to one who just rewrote what his mentor told him.

Best wishes