Read Books, Boost Conversions

books.jpgThe Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.

The Point: For a quick boost in the results your copy brings, bone up on these books.

The Resource: SFS Bookstore

3 Books on Copywriting… And One Other:

1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. Reason Why Advertising, John E. Kennedy
4. Green Eggs and Ham, Dr. Seuss.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Hi Ray,
    I never thought of marketing or selling someone something when I read my Grandsons book on Green eggs and ham.
    But now you come to mention it….

  • Great post Ray, I’m just loving your daily podcast… awesome content, and the delivery is second to none.

    You truly are a master of your craft. Keep up the great work and inspiring the tens of thousands that you do.

    I’m super impressed with you and all that you are up to.

    Oh yeah, was also wondering what system you use for your audio, i.e. the audio mp3 expandable links. Also, are you set up with itunes yet? I’d like to subscribe and download all your stuff to my ipod.

    Let’s hook up soon and talk about how we can play together 🙂


  • Ray Edwards

    Roberta: thanks for your comment!

    Travis: Thank you, too! I’m using a plugin called Anarchy (

    You can subscribe in iTunes with one click:

    I will add something to the posts that makes this easier/simpler — thanks for pointing out the need for that!

  • Ray Edwards

    Update… I added an icon for 1-click subscription in your iTunes. Hope that helps!