Read Copywriting Books, Boost Conversions

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.

books.jpgGreat writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.

Here are three books on the subject of copywriting, and one is off the subject, that I have for you.

My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time.

Next on the list is Claude Hopkins' seminal work, Scientific Advertising. Again, the language is quaint but the lessons are still valid.

Finally, John E. Kennedy's Reason Why Advertising is a fantastic book you should have in your library.

greeneggs.jpgAnd my fourth suggestion is my off-the-subject book. It is not a book about copywriting, but it IS about selling! This is a book that you will enjoy if you are a mouse, or if you live in a house; if you are a fox, or if you are in a box. That's right… it's Green Eggs and Ham by Dr. Seuss.

It may seem silly to read a children's book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers – read Dr. Seuss!

As promised, I have a good resource for you, and here it is – hard to find marketing classics at TwiPress. This site is run by a friend of mine named Bret Ridgway of Speaker Fulfillment Services. He specializes in hard-to-find books on marketing and copywriting. It's well worth taking a look there.

Buying good books on copywriting is a great investment in your business. The books I have recommended here will be valuable additions to your copywriting library. They don't cost much, and you'll get a great return on your investment. The lessons you learn will pay off in ways you can't even imagine.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Michael Senoff also has a great online collection called ‘Hard to Find Seminars’ which also includes many classic time tested ads.

    Another book that also gives great insight to copywriting is ‘Selling the Invisible: A Field Guide to Modern Marketing’ by Harry Beckwith. I have seen salesmen keep a copy of it in their cars on sales calls.

    Jeffrey Gitomers ‘Little Green book of Sales Answers’ is also a classic read thats worthy of a coveted spot of your library shelf.