If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.
Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I’ll offer you a few suggestions for books that will quickly boost your copywriting results.
Here are three books on the subject of copywriting, and one is off the subject, that I have for you.
My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time.
Next on the list is Claude Hopkins’ seminal work, Scientific Advertising. Again, the language is quaint but the lessons are still valid.
Finally, John E. Kennedy’s Reason Why Advertising is a fantastic book you should have in your library.
And my fourth suggestion is my off-the-subject book. It is not a book about copywriting, but it IS about selling! This is a book that you will enjoy if you are a mouse, or if you live in a house; if you are a fox, or if you are in a box. That’s right… it’s Green Eggs and Ham by Dr. Seuss.
It may seem silly to read a children’s book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers – read Dr. Seuss!
As promised, I have a good resource for you, and here it is – hard to find marketing classics at TwiPress. This site is run by a friend of mine named Bret Ridgway of Speaker Fulfillment Services. He specializes in hard-to-find books on marketing and copywriting. It’s well worth taking a look there.
Buying good books on copywriting is a great investment in your business. The books I have recommended here will be valuable additions to your copywriting library. They don’t cost much, and you’ll get a great return on your investment. The lessons you learn will pay off in ways you can’t even imagine.