Review of Brendon Burchard’s Millionaire Messenger

I just finished reading Brendon Burchard’s new book entitled The Millionaire Messenger.

In this excellent book, Brendon proposes that almost anyone can package their life experience and advice into formats that can be sold to the public at large. He further proposes that by doing so, we can benefit the world and make a really good living at the same time. He proposes, in fact, that one can become a millionaire by doing so.

I found the book to be very well written and to present the ideas (which are not going to be new to many people reading this) in a fresh way that would be very accessible to a person who is unfamiliar with the information marketing business. This is a big point in the book’s favor.

Of particular interest to me was the chapter entitled, The Messenger Manifesto, in which Brendon proposes that the entire industry (which he calls the “expert industry”) is in desperate need of a “reset”. What he means by a “reset” is the setting of higher standards by which we conduct our business. I think this is a point well made. Five of his points in the Messenger Manifesto are:

  1. Moving from silos to sharing. In other words, getting rid of the scarcity mentality that causes us to want to keep ourselves and our customers separate from one another and instead sharing our ideas, our resources, our tactics, and yes – even our customers.
  2. A renewed focus on innovation and distinction. Brendon makes the very good point that this business is full of copycats and rip-off artists, and he proposes setting a new standard of creating original material.
  3. Better branding. He points out that in so many cases, when we attend a seminar or a workshop, we get materials that look like “photocopies of photocopies”, and cheap looking self-published books and manuals. Brendon simply proposes that we spend the money and make the investment in creating materials that reflect the quality of the information we’re teaching.
  4. Moving from sales communication to value communication. In other words, Brendon proposes that instead of coming across as carnival barkers and pitchmen, we actually start communicating messages of value to our audiences. He bases this largely on the premise that if we communicate value in the sales process that gives customers a taste of the value they’ll get from buying from us. We’ll actually be more successful in the end. Sounds like common sense – but uncommon practice.
  5. Achieving customer service excellence. We need to move from being merely good at customer service to being excellent at this. To which many will say, “Duh!” and also, “It’s about time!”

I highly recommend this book and I think you’ll get a lot out of it, even if you’re an experienced marketer or expert. Millionaire Messenger gives us a fresh look at the “info-marketing” or “expert industry”.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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6 thoughts on “Review of Brendon Burchard’s Millionaire Messenger

  1. I just picked his book up this morning (it was the next on my pile of books to read) – so will add more comments once I finish reading. I have been following Brendon’s videos for several months and he has some excellent and as you mention Ray, fresh ways of presenting principles that may not be new. However his presentations make them new.

    Are you putting this review in the recommended reading in Writing Riches Ray?

  2. Thanks for this one, Ray.

    So here’s my challenge question:

    How do take Ray Edwards’ “Copywriting Blueprint” and customize it to #4 above?
    Write copy in a “Value Communication” instead of a “Sales Communication”?

    Food for thought.

    Andrew

    • Well, here’s one way: strive to have every communication – even sales copy – contain and communicate valuable, life-enhancing messages. Even if the point of your copy is to sell a product, you can still use that same copy to convey hope, to contain encouragement, and to teach things that can improve lives.

  3. Hello Ray. Thanks for your insightful review and observations of Brendon’s book. Innovation and Marketing as discussed originally by Peter Drucker are very important considerations in your point on originality and being genuine and authentic in the “expert” industry.

  4. Hello Ray. Thanks for your insightful review and observations of Brendon’s book. Innovation and Marketing as discussed originally by Peter Drucker are very important considerations in your point on originality and being genuine and authentic in the “expert” industry.