My latest articles.
The Story: Conveying sense of scarcity about your product can boost sales… or hurt them.
The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message.
The Resource: Influence, by Dr. Robert Cialdini
3 Mistakes To Avoid When Using The Scarcity Tactic:
1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing readers to form negative conclusions about the scarcity.
Click for the Podcast Audio:
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In the past, I have scoffed at the idea of affirmations. You know, “I’m good enough, I’m smart enough, and gosh darn it, people like me.” That sort of thing.
I don’t feel that way anymore, because I have realized every human being on the planet practices affirmations. It’s simply that most of us do it [...]
I’m not usually a fan of “what if” questions. That’s because most of the time, those words (”what if…”) usually precede negative prophecy about something. Negative prophecies like, “What if nobody comes to our new store? What if nobody likes the new product? What if none of our salespeople makes a sale today?” Those are [...]
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I ordered a sandwich this past week at McDonald’s, from the drive-through window.
After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, reaching [...]
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive.
So in today’s podcast, I address some of the biggest questions that keep cropping up.
Two main topics today:
1. A tool to help you breakthrough to bigger thinking.
2. A way to overcome your biggest limitation (it’s [...]
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