Scarcity: Double-Edged Marketing Sword

pointer.jpgThe Story: Conveying sense of scarcity about your product can boost sales… or hurt them.

The Point: Carefully consider the message you're sending when you employ scarcity in your marketing message.

The Resource: Influence, by Dr. Robert Cialdini

3 Mistakes To Avoid When Using The Scarcity Tactic:

1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing readers to form negative conclusions about the scarcity.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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