Scarcity: Double-Edged Marketing Sword

Ah, just recently bought that book at work. Haven't had a chance to read it yet. Thanks for the peek.

I think you're exactly right in today's online market. Not only will they not buy, they will not be back. Especially since social media are increasingly integrated into a company's or entrepreneur's customer relationship building and marketing. Gotta be real.

"Demonstrate the reason why"... good guidance there.

You know, I like the Product Launch concept much better. Create the urgency in a clearly positive, collective energy way. Think I'll use scarcity scarcely.

Sometimes it's real (the scarcity). For instance, if there is coaching or some other limited quantity element with the offer.

The problem is that often the scarcity is fake, and it's obvious.

Scarcity on digital products always sounds like BS to me.