The Story: Conveying sense of scarcity about your product can boost sales… or hurt them.
The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message.
The Resource: Influence, by Dr. Robert Cialdini
3 Mistakes To Avoid When Using The Scarcity Tactic:
1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing readers to form negative conclusions about the scarcity.
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