Comments on: Scarcity: Double-Edged Marketing Sword http://rayedwards.com/scarcity-double-edged-marketing-sword/ Copywriting and Marketing Tips, Tricks and Tactics Thu, 04 Dec 2008 04:43:58 +0000 http://wordpress.org/?v=2.5.1 By: New Marketing Rules? New Marketing Tools? http://rayedwards.com/scarcity-double-edged-marketing-sword/#comment-2108 New Marketing Rules? New Marketing Tools? Fri, 15 Feb 2008 04:35:11 +0000 http://rayedwards.com/selling/scarcity-double-edged-marketing-sword/#comment-2108 [...] 71. Scarcity: Double-Edged Marketing Sword [...] [...] 71. Scarcity: Double-Edged Marketing Sword [...]

]]> By: Ed Erickson http://rayedwards.com/scarcity-double-edged-marketing-sword/#comment-1823 Ed Erickson Sun, 09 Dec 2007 21:12:57 +0000 http://rayedwards.com/selling/scarcity-double-edged-marketing-sword/#comment-1823 Ah, just recently bought that book at work. Haven't had a chance to read it yet. Thanks for the peek. I think you're exactly right in today's online market. Not only will they not buy, they will not be back. Especially since social media are increasingly integrated into a company's or entrepreneur's customer relationship building and marketing. Gotta be real. "Demonstrate the reason why"... good guidance there. You know, I like the Product Launch concept much better. Create the urgency in a clearly positive, collective energy way. Think I'll use scarcity scarcely. Ah, just recently bought that book at work. Haven’t had a chance to read it yet. Thanks for the peek.

I think you’re exactly right in today’s online market. Not only will they not buy, they will not be back. Especially since social media are increasingly integrated into a company’s or entrepreneur’s customer relationship building and marketing. Gotta be real.

“Demonstrate the reason why”… good guidance there.

You know, I like the Product Launch concept much better. Create the urgency in a clearly positive, collective energy way. Think I’ll use scarcity scarcely.

]]> By: Ray Edwards http://rayedwards.com/scarcity-double-edged-marketing-sword/#comment-1808 Ray Edwards Sun, 09 Dec 2007 15:25:02 +0000 http://rayedwards.com/selling/scarcity-double-edged-marketing-sword/#comment-1808 Sometimes it's real (the scarcity). For instance, if there is coaching or some other limited quantity element with the offer. The problem is that often the scarcity is fake, and it's obvious. Sometimes it’s real (the scarcity). For instance, if there is coaching or some other limited quantity element with the offer.

The problem is that often the scarcity is fake, and it’s obvious.

]]> By: JEFF WELLS http://rayedwards.com/scarcity-double-edged-marketing-sword/#comment-1785 JEFF WELLS Sun, 09 Dec 2007 06:58:43 +0000 http://rayedwards.com/selling/scarcity-double-edged-marketing-sword/#comment-1785 Scarcity on digital products always sounds like BS to me. Scarcity on digital products always sounds like BS to me.

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