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If you’re wondering why your website doesn’t make any money…
If you operate a website that tries to sell something, and you wish you could get more sales and make more profit…
If you’ve tried all kinds of things like banner ads, ezines, “safe lists”, traffic “blasters”, ebooks, home study courses, yadda, yadda, yadda… and nothing seems to work…
Then this page might contain some answers for you. Let’s start with this…
You’re Getting Ripped Off
Nine times out of ten, the problem with every underperforming web site is the sales copy. You know, the words on the site that are supposed to persuade people to buy. Most website copy is so terrible it sends prospects running for their lives, with a hand on their back pocket, to keep you out of their wallets. If your sales copy is losing your sales instead of making you sales – you’re getting ripped off! If I were you, I’d be mad as hell.
- Is your website getting you the results you want?
- Are you making as many sales as you’d like?
- Would you like to make more profit than you are now?
Then keep reading, and learn how a simple change in your copy can boost your sales by as much as 317%… or even more. But first, let’s answer a critical question…
Why You Should Believe Me
Here’s why you can believe what I say when it comes to copywriting… You can believe me because of my persuasive copy – and you can (and should) believe me because of who I write for. My list of clients who trust me to write their sales copy reads like a “Who’s Who” of the online marketing world. Here’s a partial list of my clients:
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It’s my star-studded copywriting client list that sets me apart from 99% of all other online copywriters. And please don’t just take my word for it; listen to what my copywriting clients themselves have to say about my work…
“Over $500,000 From a Single Letter”
In fact, here’s what Dr. Mike Woo-Ming had to say about a single web page I wrote for his seminar (which brought in over $500,000)…
Click the “Play” Button Below to Watch Dr. Mike Woo-Ming
“His Track Record Is Stellar!”
You may know Tom Beal because he’s Mike Filsaime’s VP of Operations, running Mike’s multi-million dollar empire. Tom’s also a talented marketer who has multiple projects of his own, and he had the following comments about my copywriting abilities…
Click the “Play” Button Below to Watch Tom Beal
“He Writes Fantastic Copy That Sells!”
Stu McLaren manages the affiliate programs for Armand Morin, Dan Kennedy, Alex Mandossian, and many others. I wrote copy for Stu’s Idea Incubator seminar, and here’s what Stu had to say about it…
Click the “Play” Button Below to Watch Stu McLaren
“Nobody Else Touches My Copy.”
Frank Garon is a legendary online marketer, who went from bankrupt truck driver to six-figure earner virtually overnight. While we were in England together, Frank had these thoughts on the copy I wrote for him…
Click the “Play” Button Below to Watch Frank Garon
The “Infamous” Frank Kern Email
Frank Kern, one of the best copywriters alive, and the guy behind the biggest launches (millions of dollars in mere minutes) in the Internet Marketing world, sent me the following email when he received the first piece of copy I wrote for him…
That’s an actual screenshot from my Mac…I did blur out one of the words. Frank uses somewhat colorful language from time to time…
If these top-notch professional marketers trust me with their copy…it tells you just this one thing: they know my copy gets results.
How Almost Every Online Business Goes Wrong
It’s easier to understand how to fix a business if we first understand how it got messed up to begin with. Here’s how it happens for most online businesses:
1. Someone has an idea for a product or a service.
2. That same someone plans their businesses carefully.
3. Then they slap up a website…and wait for the orders.
Guess what happens?
Nothing, that’s what.
Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.
A Gun To Your Head: Which Will You Choose?
What’s the most important thing on your website?
Is it the pictures? Or is it the words?
If someone put a gun to your head and said, “Choose!
You either get pictures, or you get words – but you can’t have both. Which is it?”
The hammer on the gun clicks back…
I hope you answered, “The words.”
It’s The Words On Your Site That Do The Selling!
The problem is, of course, coming up with just the right words.
Direct response advertising experts know that changing just one word in a headline, or “tweaking” one paragraph or layout element, can result in sales increases.
But before we get into the secrets of what makes a great ad (and make no mistake, your website itself is indeed an ad), let’s ask (and answer) a more basic question…
What Is Advertising?
Back in 1904, a man named Albert Lasker was the head of advertising for Lord and Thomas Advertising. Lasker received an unusual note:
Kennedy was an unknown copywriter looking for a break, and had no way of knowing that Lasker had been searching for a true “definition of advertising” for over 7 years.
During the meeting that followed, Kennedy spoke three words that changed the world of advertising forever. When Lasker asked Kennedy what advertising really is, Kennedy said, “Salesmanship in print.”
Salesmanship In Print
Every time someone visits your website, a sale is made.
Every time.
2. Or they are selling themselves on the idea that they don’t need to buy your product.
If you hired a salesman to work for you in the “real world”, and 100 people were interested enough to come through the door, but none of them bought…what would you do?
You’d either fire that salesperson, or you’d get them some sales training real fast.
The same should hold true for your website or your direct mail sales letters! The words – the sales copy – on your website are your salesman (remember, it’s “salesmanship in print”).
If the sales copy on your site is not making enough sales (you should get a bare minimum 1% conversion rate – that is, 1 out of every 100 visitors should buy something) you either need to fix your copy–or replace it!
Let’s look at some tips on what your copy needs to be doing for you…
Four Things Your Copy MUST Do – Or You Lose Money!
There are four key tasks your copy must accomplish:
2. Your copy MUST keep your reader’s Interest. The body of your copy must keep drawing them down into your story (after the headline has sucked them in). It must keep the reader glued to the page – the deeper they get into your story, the more likely they will buy.
3. Your copy MUST inflame your reader’s Desire. Your copy must do more than just present a good logical case for your product; it must make your reader long for the product; it must inflame the reader’s desire so that they feel they must have the benefits your product offers.
4. Your copy MUST spur your reader to Action. Remember how I said every time someone visits your site, a sale is made? You need action! You need them to click the button marked “BUY”! Powerful copy makes this happen.
A Four-Letter Word That Increases Sales Every Time
Okay, it’s not really a four-letter “word”… because it’s not really even a word. It’s an acronym. But I’ll get to that in a moment…
Before I spell out the one and only true formula for effective selling (whether it be in print, on the web, on the radio, or face to face) I really want you to STOP ALL OTHER ACTIVITY.
WARNING: Your tendency is going to be to read the following formula and say something like one (or all) of the statements below:
2. “That’s Advertising 101. I want something new.”
3. “My prospects are different. This won’t work for them.”
Please forgive me for being blunt: BULL.
Even if you’ve “heard it before”, I urge you to look at what I’m about to tell you with “fresh eyes”, and to take some time to “think through” the ideas. Here it is:
“So Why The Big Deal About AIDA, Ray?”
Here’s why I am making such a big deal about this: most people have heard of the AIDA formula. And most people promptly go right out and ignore it.
It’s easy to ignore, after all. It’s easier to think about what you want instead of what your prospect or customers want. It’s hard to get into the prospects frame of mind. But if you can manage to do it…
…if you can get into the same “thought-stream” as your prospects, and learn what they want, how they want to receive it, and why it’s important to them…
…you’ll find that they trust you so much they can’t wait to whip out those credit cards and buy from you!
Why Other Businesses Fail, And How You Can Avoid The Same Fate
I estimate that maybe as many as 90% of all business people, ad copywriters, speakers, salespeople, and media salespeople just don’t follow the AIDA formula. Amazing, but true.
Most business people, copywriters, and marketers get hung up on the wrong things, like:
- Making sure the site/letter/mailer/brochure looks slick and “big time”.
- Looking impressive to their peers.
- Talking about themselves (”we’ve been in business 20 years”… “we’re the Number One company in our field”…).
- Being “creative” or “funny” without knowing if that helps get them to their goal.
- Being “professional” while sacrificing sales and prospects.
- Being lazy and using the same tired formula approach for every piece of copy.
- Writing the copy themselves without knowing what really works in copy, and why.
And yet – with just a little bit of work, and perhaps some help from someone who knows what they’re doing, it could all be so different.
If you get nothing else out of reading this letter, I hope you’ll get this…
…analyze every advertising and sales activity in your business, and ask yourself: does this follow the AIDA sequence? If it doesn’t – change that activity or advertising, or get rid of it altogether.
It’s possible that this alone will turn around your business.
What if the only thing between you a pile of money… is words?
You could be just one sales letter away from financial freedom!
One Way To Find The Right Words Is…
You can figure it all out for yourself.
You can read the books, take the copywriting courses, join the copywriting membership sites, study the great “swipe files”, and put yourself through a lot of trial-and-error.
And if you truly love the idea of writing your own copy, I urge you to do just that – to do it yourself. Few tasks are as rewarding – if you love the idea of writing copy. Not everyone does.
If you’re one of the majority, and don’t really want to spend all your time working on your copy – if you have other tasks to do that are more your specialty – you may want to turn the copywriting task over to a pro.
And if you’re going to hire a pro, I suggest you hire me.
Apply now to see if you qualify for my services.
Why You Want Me To Write Your Copy
There’s a chance (maybe better than good) that you’ve never heard of me.
That’s because I’ve been writing copy for the last 25+ years – I have not been promoting myself online or through mail-order (like so many other so-called “copywriters” have been) – I’ve been writing actual copy. I started out in the radio advertising business when I was 14 years old.
Who have I been writing copy for? Hundreds of clients, including:
- Banks
- Real Estate Brokers
- Hair Transplant Surgeons
- Auto Dealers
- Insurance Agents
- Radio Stations
- Hot Tub Dealers
- Pet Stores
- Furniture Stores
- TV Stations
- High-Tech Firms
That’s just a partial list – but I want you to know I’ve got broad-based experience. I’m not some rookie who read a few websites and ebooks and decided he could write copy.
I’ve got the skills – and I’ve proven it.
“Ray Writes. You Profit!” – Mark Victor Hansen
What kinds of copy have I written? Again, the list is extensive. It includes:
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Six Reasons Why… You Want Me To Craft Your Sales Copy
2. I’ve written thousands of pieces of copy that has sold millions of dollars worth of products and services.
3. I’ve got experience in just about every kind of copywriting medium you can imagine.
4. I’ve got experience with just about every kind of product or service you can name.
5. I’m not some “new to the game” kid who read an e-book or two and decided to hang out a shingle on the Internet. I’m a seasoned professional who can help you make more sales.
6. I constantly surround myself with the top marketing minds. I am a perpetual student, and I seek to learn from only the best in the business. This means that when you hire me, you get all of the most cutting edge tactics, tools, and techniques working for you.
Questions You May Want To Ask Me
Whether you are just thinking about hiring a copywriter… or you already know you’re going to hire a copywriter (and you’re just “shopping around”)… I’m sure you have a few questions you’d like to ask before moving forward.
So I’ll do my best to answer some of the most common questions I’m asked by prospective clients.
“What is Your Experience Level as a Copywriter?”
I’ve written thousands of pieces of copy – radio commercials, TV commercials, direct mail pieces, one-sheets, fliers, brochures, billboards, music-on-hold scripts, training manuals, corporate policy and procedures, web site copy, and email marketing campaigns.
I’ve spoken frequently at seminars on copywriting, promotions and marketing, for professionals in those fields.
I have published articles in radio trade journals, written content for web publications, and published one book. I have several other book projects currently in development.
“What is Your Experience in My Specific Market?”
I have written copy for just about any sort of business you can think of: auto dealers, soft drink companies, attorneys, physicians, music stores, insurance companies, recording artists, nutritional supplements, web sites, construction firms, recruitment firms, weight loss clinics, motorcycle shops, real estate brokers, seminars, television programs, furniture companies, credit repair, gyms, auto mechanics… this is only a partial list.
Even if you have a business that I have not had some experience with, my unique research and fact-finding methods will ensure that your copy will accomplish exactly what you want it to.
“Do You Specialize in Certain Kinds of Projects?”
While I work on all kinds of different copywriting projects, more than 80 percent of my work is writing sales copy for web businesses. That includes website sales letters, lead capture pages, email marketing, autoresponders, orders forms, etc.
The remainder of my work covers diverse marketing materials, including ads, PowerPoint copy, radio copy, case histories, feature articles, television copy, press releases, newsletters, audio and video scripts, and speeches.
My focus is on one thing: writing copy that gets results. As my client Mark Victor Hansen says elsewhere on this site: “Ray writes. You profit.”
Of course it’s impossible to predict how any specific piece will perform, because there are so many variables involved. But I do guarantee that you will be satisfied with the copy I write, or I will re-write it at no charge.
“Why Do You Call Yourself a Copywriter and Marketing Consultant?”
Because I have worked with so many top marketers, I have gained some useful insights into what works and what doesn’t — particularly when it comes to strategy (how, when, and why you use the copy I write for you).
Many of my clients value the knowledge I have accumulated by working with clients like Jack Canfield, Alex Mandossian, Jeff Walker, Frank Kern, and others… and want to tap that knowledge for their own profit and benefit. For those clients, I offer consulting services in addition to writing copy.
“How Fast Can I Get My Copy?”
It depends on the job, and how far in advance you book. In most cases, I like to have 4-6 weeks from start to finish of a job. That way I have time to do the research, write several drafts, and edit the final copy carefully; this gives you the best possible copy.
I do take rush assignments, but there is a 25% surcharge for rush jobs. Rest assured, though, that once I accept the assigment you will get your copy on time, and you will be happy with it.
“Are There Any Copywriting Jobs You Won’t Do?”
I’m afraid so. I don’t work with everyone who asks. It’s nothing personal – it’s just that I’ve decided that some jobs and clients are just not meant for me.
For one thing, demand for my copywriting is now overwhelming, and I’ve had to cut back on the number of jobs I will take (hey, that’s a good “problem” to have, so I’m not complaining!).
And… my rates are just too high for some people. I like writing for people who understand that if I write copy for them that boosts their response rates by 2%, 5%, or even 35%… then my fee was not a “cost”, it was an investment that returns big dividends.
I mean, if you pay me $15,000 to write your project, but you make back $115,000 in profits from that sales copy – that’s not a “cost”! That’s an investment with a HUGE payoff.
I will be the first to admit: my services are not for everyone. If you have to spend your “grocery money” to pay for my copywriting work, I’m probably not the guy for you.
“Is Your Copy Guaranteed?”
Absolutely. I guarantee that I’ll write excellent copy… that it will be delivered on time, and that I will revise or re-write it up to 3 times in the first 30 days after I initially deliver it.
My copy gets great results for lots of people, but your results may vary. Why? There are many reasons. Here are the main ones:
- I don’t control all the variables that can influence your chances of success – like your layout, your web host, your payment processing service, the quality and value of your offer, etc.
- I don’t make your product – you do. If your product sucks, there’s no copy in the world that’s going to help you.
- It’s up to you to determine whether there’s even a market for your product. You’re not paying me to know that. When you bring me a copywriting job, I assume you’ve already decided there is a market for what you’re selling.
You might be thinking, “Ray, woudn’t you make more money if you didn’t tell me stuff like that?”
Yes, I would. But I wouldn’t sleep very well. I prefer telling you the truth.
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“Ray… Freakin’ Genius!”
Hey Ray, You are a freakin’ genius! Frank Garon |
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“Thanks For Your No-Punches-Pulled Critique!”
Hi Ray, Thank you for your hard-hitting, no-punches-pulled critique. Your comments ring true because they had me mentally slapping my forehead. I agree that great copywriting rules the Net. That’s why I hired a professional copywriter to edit my home page. Anyway, I again thank you for the critique. Best wishes, David Geer |
“What If I Don’t Like The Copy?”
Well, let’s be clear about one thing right up front: you have free rewrites available in the first 30 days.
Just tell me what you feel isn’t right, and I’ll make your changes right away.
That being said, often the copy that you “don’t like” is the copy that will perform the best. And I will not be shy about telling you this, if I think it’s the case.
You get up to three (3) revisions within the first 30 days after the initial delivery of your copy (and once you pay the final 50% of your fee).
My clients are delighted with their copy “as delivered” 99% of the time. But please know that if you are not satisfied with the copy I deliver, I will revise it for you. Fast. And free.
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“All Future Copy Done By You!”
Ray, The copy you wrote is awesome! Very nice flow, strong headlines and action callouts. The best thing is you get to know exactly what I want in the copy. I look forward to all my future sales copy done by you! Micky Multani |
“What Does It Cost?”
My general minimum fees are as follows:
- Writing a new sales letter: $15,000 – $30,000
- Rewriting your existing copy: $5,500 – $9,500
- Copy critique: $2,495 – $5,500
PLEASE NOTE: I am currently booked months in advance, and probably not accepting new clients until January of 2010. If you wish to book in advance, you should do it now.
The numbers above are not price quotes for your copy job – they’re just to give you an idea of the range of my fees. Every project brings its own unique challenges, and these prices are only rough guidelines. Request a complimentary quote for your project, and I will quickly provide you with an exact cost.
If you really want me to write your copy, you should book now.
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“Definitely Using You Again!”
Ray, Thanks Ray for a great job. First class! I was actually surprised that you got it right first time as I wasn’t sure I had given you enough info to work with…. You were bang on target though, just like you read my mind. I’ll be definitely using you again in the future. Mal Keenan http://home-business-tips-newsletter.com
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“Got First Sale In Just One Hour!”
Ray, The sales letters you have written are great, and I am really satisfied. Just one hour after I uploaded the PBH minisite copy to my server, I got the first sale! That definitely depends on the new sales letter. Thanks for your great work, I will definitely come back to you when I need another piece of copy for a new project. Thanks, Thomas Breher |
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“An Amazing Transformation!”
Ray, Before you wrote my salesletter, I hadn’t even sold one of this particular product online, even though it had gotten great reviews from people who’ve seen it in person. Within a week after I posted your newly created page, I had heard from 5 potential buyers, and two companies actually purchased one. It was an amazing transformation of my business. Ray, I can’t thank you enough for working on this project for me. Mitch Mitchell |
“Ray, Your Fees Are Kind Of High…”
High compared to what?
Compared to mediocre copy that doesn’t make sales happen?
Compared to wasting your own time trying to write copy when that’s not your job or your expertise?
Compared to cheap copywriters who don’t have experience, and who don’t know what they’re doing?
“Oh, And One More Thing… Do You Know For Sure Who Wrote YOUR Copy?”
I write all my own copy.
One of the “dirty little secrets” of the copywriting world is that many top copywriters don’t actually write their own copy. They hire junior copywriters to do all the research, write the copy, and finish off the first draft.
Then the “top copywriter” will just proof read it, deliver it, and cash your check.
I don’t do it that way.
I write every single word of the copy I’m paid for, and I don’t hand it off to anyone else. That’s why I only take a very limited number of assigments.
Sometimes, if we agree, I can bring in one of my junior writers to help reduce your costs – but this is never done without your explicit agreement.
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“Ray, You Are Talented!”
Dear Ray, This is fantastic! For me, it sets a good balance between “salesy” and professional, which seems difficult, so I don’t know how you did it. And you seem to understand our tool straight away – most writers make a lot of accuracy mistakes when trying to write about this, but you are spot-on even though you have never been in this area before. I am very impressed. THANK YOU. I want to use you for writing regularly. Ray, you are talented! Dr. Andree Bates |
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“Ray, You Are Amazing!”
Wow, Ray, you are amazing! It looks great. I love it! Thanks so much. I hope I can hire you again sometime soon. Best regards, John Alexander |
Here Are “Ray’s Rules”
I will help you make more money.
You will find me the ultimate “team player” – once you’ve hired me, and I have accepted you as a client, you’ll discover that I take your success very personally. I will work my guts out to make sure you succeed.
But… there are certain things you need to do in order to help the process along.
I call these “Ray’s Rules”. I didn’t make up these “rules” just to feed my ego.
I crafted them over time because there is a pattern to the successful clients I work with – they instinctively follow these rules without my having to tell them.
Now listen: I want to help you succeed. If you are willing to help that process, you’ll find I deliver far more value than you ever dreamed. In the words of Jerry McGuire, here’s how you can “help me… help you”:
1. Please understand that I don’t work on projects that involve… porn, gambling, MLM, or hate sites. Nothing personal – I just don’t do it.
2. I don’t do any “commission only” work. I am willing to entertain “fee plus commission” deals, but only with successful companies that have proven track records. I will also consider advance against commission work for a few select clients.
3. Please don’t try to negotiate a “cheaper” rate with me. My rates are more than fair. I am worth it. I write; you profit. It’s that simple.
4. I’m not interested in working for people who think they “know it all”, and who plan to question my every recommendation or who plan to critique my copy for me. I’m perfectly open to questions, and to helping you understand why we’re doing things a certain way. But if you live to torture freelancers with your nitpicking, go find someone else to bully.
5. I require a 50% deposit to start a job. If you change your mind or have to cancel the job, you forfeit your deposit (just as I will have forfeited a valuable spot on my calendar). The balance is payable upon delivery of your copy (before any rewrites).
6. You need to completely fill out my Questionnaire (which I will provide), and I may need to do an extensive telephone interview with you (depending on the complexity of the job). Please make sure you can be available for this part of the project. One questionnaire; one phone call. It won’t hurt, I promise.
7. If it’s a physical or digital product, you need to supply me with a sample. If it’s a book, I need the book. If it’s a DVD set or piece of software, I need a copy. How can a copywriter possibly write good copy for you if they’ve never even seen your product? (Answer: they can’t!)
Let’s Get Started On Your Copy Right Now!
Let’s work together right now to create your results-focused copy.
Here’s the step-by-step, 1-2-3 process to get started now:
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If you’re serious (no “tire-kickers”, please) call me at (509) 624-2220. |
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We’ll agree on the details of your project and on a price. |
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I’ll get your project scheduled and give you a completion date. |
WARNING:
These Prices Will Go Up… Lock In Your Rate Now
I know, I know. Everybody says “these prices won’t last”… but in this case it’s true. While I have been writing copy for over 25+ years, I’m no longer interested in working 60-hour weeks.
So I’ve adopted 3 policies that you should know about:
1. I only take on a FOUR (4) client projects each month. UPDATE: I am now on retainer for two clients… and I have my own projects… so I now only take on ONE new client each QUARTER. And I am typically booked months in advance. The good news is this means your project gets my full attention. When my schedule is filled for the quarter, I am “closed to new business” for that time period.
NEW UPDATE: I am booked for all of 2009 (I may be able to squeeze in a smaller project, but only if you give me plenty of advance notice). Book now for 2010!
2. I’m very selective about which jobs I will take. I only work with clients who understand the value of professional copy, and who are willing to pay for it. And I don’t do work for sex sites, hate sites, gambling sites, or any related categories. Nothing personal, those are just not for me.
3. I raise my prices as demand increases. Just like the airlines, when the seats were empty, the prices were lower. If you’ve visited this site in the past, you know it’s true. These days… the seats ain’t empty. So book early for the lowest “fare”.
Let’s work together right now.
Call my offices at (509) 624-2220. The phone is answered by a real, live, human being six days a week from 9am – 5pm (Pacific Time).
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Speak To You Soon, |
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| Ray Edwards, Copywriter & Marketing Consultant |
P.S. Remember, copy is “salesmanship in print”. You need the best copy you can get, written by someone who knows how to get people to read it, to believe it, and to act on it. The right copy increases your sales!
P.P.S. The right copy can have people whipping out their wallets to buy from you… the question is, do you have the right copy? For most people the answer is “no”. Why not get the right copy today? Set up your 15-minute consultation: call my office right now at (509) 624-2220.
P.P.P.S. My fees are a bargain compared to the cost of poor copy. They’re also a bargain compared to the completely ineffective junk you’ll get from a “copywriter” who charges only a couple of thousand bucks. Don’t waste your money on amateurs! If that’s what you’re considering – please buy a good copywriting course and do it yourself. Click this link for a good copywriting course.
