Seth Godin: Taking the High Road in Marketing

I was working on a post about why it's better to take the high road in your marketing, and during my research I came across a post by Seth Godin that says it so well, I realize I don't  need to write the post.

I just need to point you to this one: Seth Godin on taking the high road.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • OK, Ray, I think I got your point. Go high, aim top, loose small trick and go for the big boys.

    Perfectly agree.

    However, what about small bizs or begginers or ones starting with a low & limited assets ? They may want to go high road but can't …
    Which ends to a two possible ways out: a) the “I can justify al my income except first million”; b) get a job.

    Or maybe there is a third way too … ? Like .. low road, for example … trimed and as open as possible .. ?

    Valentin Hornicar
    Bucuresti, Romania

    • You don't have to choose between the high road and success… they're one and the same.

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