Skip The Boring Parts

For some reason, I'm fixated on Elmore Leonard these days.

I think he's one of the best writers working today, despite the fact that his subject matter can be a little rough.

One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.”

Just as true for marketing copy as it is for novels.

And the reason this post is only five lines long.


Please note: I reserve the right to delete comments that are offensive or off-topic.

  • William McPeck

    Unless you are doing sequential marketing, seems to me that it will be tough to draw a distinction or line between the important stuff and the boring stuff. What’s that expression: To each his own?