My latest articles.
I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended up discussing on this call.
There’s nothing for sale on the call; it’s pure ideas, tools, and tactics.
Listen to it online by clicking below.
Enjoy.
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Sometimes our great marketing ideas backfire.
Warner Brothers Video, for instance, had what they must have thought was a great idea. On the Netflix DVD of Sherlock Holmes, you can’t skip to the menu without watching about 20 minutes of commercials.
Now, that might have seemed like a great idea to the gang in the marketing department.
But [...]
The phrase “get rich quick” seems to be used as if it is synonymous with “scam” or “rip off”.
Yet it isn’t necessarily so.
If we mean “scam” or “rip off”, we should say those things. But there is nothing inherently wrong with getting rich quick, is there?
I mean, which would you prefer: get rich quick, or [...]
Does giving stuff away for free — in the clear, with no email required — work as a way to get new readers, more traffic, and subscribers?
Let’s find out.
Today I’m giving away a “Mind Map” (a visual outline) that gives you an overview of the keys to writing effective copy.
Whether you’re writing email copy, a [...]
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive.
So in today’s podcast, I address some of the biggest questions that keep cropping up.
Two main topics today:
1. A tool to help you breakthrough to bigger thinking.
2. A way to overcome your biggest limitation (it’s [...]
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