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"This site is devoted to giving you Copywriting and Marketing tips, tricks, and tactics... and yes, a few personal insights too. Our goal: to show you how to have more money, more time and more freedom."
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I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended up discussing on this call.
There’s nothing for sale on the call; it’s pure ideas, tools, and tactics.
Listen to it online by clicking below.
Enjoy.
Ray Edwards is a Direct Response Copywriter, Speaker, Author, and Marketing Strategist. His clients include Jack Canfield, Alex Mandossian, Frank Kern, and Mark Victor Hansen (there are more, but jeez, then it would start to sound like name-dropping).
Wow! Dave and Ray,
Thank you for a very informative broadcast.
I love radio! I led my sales team last year in a 6 month radio campaign, spent multiple 5 figures doing it and learned at the end of the campaign about the infomercial deal but it was priced higher than mentioned on today’s broadcast. Radio prospects are the best. Very responsive. Ray, thank you for Kunaki.com - I will use them. There’s a lot of meat in this presentation, thanks again.
Patricia - Washington State
Thanks for the tip about looking into radio stations with an expanded BOB format. Stations that specialize in repeating the same 200 songs are very difficult to listen to.
Wikipedia is maintaining a list radio stations around the country that have switched to BOB.
http://en.wikipedia.org/wiki/Bob_FM
BTW, BOB started out as an acronym for
Best Of the Best.