Squeeze Pages Build Lists: 21 Small Business Profit Boosters (#16)

emailer.jpgShould you use a “squeeze page” on your website, or have these pages lost their effectiveness?

A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe… an audio training, a special report, or piece of software.

Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don't also drive away potential customers.

Here are some things to think about…

You know it's important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.

The challenge in today's internet marketing world is it's harder than ever to convince people to opt in. A squeeze page is probably the best list building tool available, but you must be careful. Using a squeeze page the wrong way can hurt your business more than it helps.

It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.

One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.

Don't put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.

Remember that your squeeze page is a gate.

It keeps people out of your website and it can potentially scare off your customers.

If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.

The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.

Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.

What do you think? Are squeeze pages more or less effective than they once were? Post your comments below.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Grow Your Business

Grow Your Business

Proven teaching. Inspired approach. Free Course.

Click Here to Subscribe

  • Great post Ray. (As usual…)

    Spam fears aside, I'm finding forced optin (squeeze) pages just as effective in most markets now as they have ever been.

    But one thing people miss when testing squeeze vs. no-squeeze (sounds like a Charmin commercial) is to make sure you allow the test to run long enough for your main autoresponder series to fire.

    You see the REAL power behind the force optin process is NOT in just putting a “gate” in front of your content, its in the persuasiveness and relationship building of the first few emails you send AFTER they opt-in.

    Capturing the name and email gives you the opportunity to deliver multiple messages to them over time and bring them back to your site again and again.

    This is where you'll see the biggest boost in conversion rates form using a squeeze page.


  • JeffStewart

    What I am wondering is what more effective as far as salespage conversion? Squeezepage w/ bribe for optin or promise of more info on the next page after optin (refering to salespage)

    • In most cases, it's the squeeze page with the bribe. However, if you have extremely qualified traffic, the opposite may be true. As with so many of these questions, the real answer can only be found through testing.

      • JeffStewart

        Thanks for the advice Ray! Off testing I Will GO!

  • Love the series Ray. The other thing that needs to factored in are the follow-on products that can sold to uncoverted leads.

  • Shanika Journey

    For blogs, I found squeeze pages to be quite effective.

    A few blogs I subscribed to got me just like that. I knew what they had to offer because of their squeeze page. Also,free offer content they was so useful. It practically sold what their blog could do for me if as a subscriber.

    Next thing I know, I have found myself digging all through their site everyday. They actually gained me as a customer because of those squeeze pages.

    As for other blogs I had signed on that had no squeeze page, it took a longer amount of time for me to warm up to them. I really do think a squeeze page can be effective on a blog, like a business card to your business in a way. Several blogs got me that way.

  • I find that on a useful, informative website or blog a squeeze page can help a visitor make a decision they'd have made on their own if they'd stopped to think about it… This isn't always the case, of course, but nevertheless if used correctly, a squeeze page can be of massive value.

  • I still think they are very effective but no one near as they once were. Because of the twitter age I am seeing more and more using that as a medium to convey their message. However, nothing compares to Copy within an email. But squeeze pages will always rule. I mean come on if someone if offering something free and full of great value, then sure have my email address from the squeeze page. Chances are the other stuff you will send down the way will be just as good.