Comments on: Squeeze Pages Build Lists: 21 Small Business Profit Boosters (#16)

By: James Delong

James Delong — Fri, 01 May 2009 18:52:18 +0000

I still think they are very effective but no one near as they once were. Because of the twitter age I am seeing more and more using that as a medium to convey their message. However, nothing compares to Copy within an email. But squeeze pages will always rule. I mean come on if someone if offering something free and full of great value, then sure have my email address from the squeeze page. Chances are the other stuff you will send down the way will be just as good.

By: Xander

Xander — Thu, 26 Feb 2009 08:53:22 +0000

I find that on a useful, informative website or blog a squeeze page can help a visitor make a decision they'd have made on their own if they'd stopped to think about it… This isn't always the case, of course, but nevertheless if used correctly, a squeeze page can be of massive value.

By: Shanika Journey

Shanika Journey — Thu, 08 Jan 2009 15:48:45 +0000

For blogs, I found squeeze pages to be quite effective.

A few blogs I subscribed to got me just like that. I knew what they had to offer because of their squeeze page. Also,free offer content they was so useful. It practically sold what their blog could do for me if as a subscriber.

Next thing I know, I have found myself digging all through their site everyday. They actually gained me as a customer because of those squeeze pages.

As for other blogs I had signed on that had no squeeze page, it took a longer amount of time for me to warm up to them. I really do think a squeeze page can be effective on a blog, like a business card to your business in a way. Several blogs got me that way.

By: Daniel Levis`

Daniel Levis` — Tue, 06 Jan 2009 23:28:51 +0000

Love the series Ray. The other thing that needs to factored in are the follow-on products that can sold to uncoverted leads.

By: JeffStewart

JeffStewart — Tue, 06 Jan 2009 16:44:34 +0000

Thanks for the advice Ray! Off testing I Will GO!

By: Ray Edwards

Ray Edwards — Tue, 06 Jan 2009 16:17:34 +0000

Good points, Eric – and well-taken!

By: Ray Edwards

Ray Edwards — Tue, 06 Jan 2009 16:17:05 +0000

In most cases, it's the squeeze page with the bribe. However, if you have extremely qualified traffic, the opposite may be true. As with so many of these questions, the real answer can only be found through testing.

By: JeffStewart

JeffStewart — Tue, 06 Jan 2009 15:28:09 +0000

What I am wondering is what more effective as far as salespage conversion? Squeezepage w/ bribe for optin or promise of more info on the next page after optin (refering to salespage)

By: Eric Graham

Eric Graham — Tue, 06 Jan 2009 15:00:21 +0000

Great post Ray. (As usual...)

Spam fears aside, I'm finding forced optin (squeeze) pages just as effective in most markets now as they have ever been.

But one thing people miss when testing squeeze vs. no-squeeze (sounds like a Charmin commercial) is to make sure you allow the test to run long enough for your main autoresponder series to fire.

You see the REAL power behind the force optin process is NOT in just putting a "gate" in front of your content, its in the persuasiveness and relationship building of the first few emails you send AFTER they opt-in.

Capturing the name and email gives you the opportunity to deliver multiple messages to them over time and bring them back to your site again and again.

This is where you'll see the biggest boost in conversion rates form using a squeeze page.

Eric