Gen-X and Boomers – Hark Unto Me

“OK Boomer…” – A popular comment on the internet meant to insult someone by implying the entire Boomer generation just “doesn’t get it.” I won’t spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the […]

Read More

This Is More Powerful Than Sales Copy

For years, I’ve touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services, and ideas, there is something much more […]

Read More

What Is Copywriting?

Maybe you’ve noticed it. You can hardly open your in-box or  get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas. Here’s the big problem with those ads: in many cases, they’re true!

Read More