The Story: Telling stories that captivate and engage the reader increases your overall sales.
Stories are attention magnets.
The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.
This costs these unfortunate marketers sales and profits.
Integrate a powerful story into your copy and test the results.
The Resource: All Marketers Are Liars, by Seth Godin
3 Ways To Use Stories In Your Marketing:
1. Attention grabbers that draw people into the copy.
2. Rapport builders that mirror your reader’s dominant emotion.
3. Proof elements that create mental images of your product working for the reader.
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To create a solid foundation in storytelling, learn all you can about the history of storytelling. Visit http://en.wikipedia.org/wiki/Storytelling for a great place to start.
When you really get stuck for ideas, write a eulogy. Imagine getting up in front of a room full of people and delivering a eulogy. You can't just talk about facts and truths, a story or two will naturally get woven into your speech.
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