When you really get stuck for ideas, write a eulogy. Imagine getting up in front of a room full of people and delivering a eulogy. You can’t just talk about facts and truths, a story or two will naturally get woven into your speech.

This is a great post/cast Ray. Golden. I love how you explained this. Going to return to this post to stir my mind again.

In explaining our revamped employee development process , I took to making it a story about an employee. About the discussions and how the steps of the process proceed annually to develop and grow them. Coupled this with some endearing comic characters providing the visuals. Going to post this on our intranet in the coming weeks. Should connect well.

I could not see too many stories in the sales copy there.