Test Your Marketing Quickly, Easily, and Free: 21 Small Business Profit Boosters (#11)

testtubes.jpgI get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don't know how!”

“And how about Taguchi testing – do I have to use that, too? What about multivariate testing?” The questions go on and on in this often-confusing subject!

Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.

Today's resource is for you if you want an easy way to test your copy. By using Website Optimizer, you can easily test your writing. No, I'm not making bunches of money by recommending it – you can't buy this software, so there's no affiliate link here. But you can have it free, and it's all courtesy of Uncle Google.

This is truly wonderful software. While it is very sophisticated, it is also easy to use. With all these features, you would expect to pay hundreds, even thousands of dollars. Not only can you use it to perform split-testing, it even does simple multivariate testing too.

While doing a traditional “split-test” means you test one element at a time, with multivariate testing you can do so much more. Test everything all at once, from your headlines and sub-heads to your background and graphic elements! The statistically-reliable testing offered by this program can help you sell more of whatever you sell by increasing your conversions.

Google has great tutorials right on their website to teach you how to use it, so I won't spend a lot of time explaining that. Just read and watch the tutorials.

Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:

  1. Get a Google account. Use this link to set it up.
  2. Set up your first test. Follow the step-by-step instructions in Website Optimizer.
  3. Start your test. Just click and let Google do all the work. The software can test all your copy, headlines, and so on, advising you which version will convert the most sales for your business.

It couldn't be easier, and you sure can't beat the price!

Check out Website Optimizer today. It's the best way I know to get started split-testing.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Ray – it never ceases to amaze me how much Google provides for free in the way of tools. either I had never seen this one or I forgot about it. Thanks for the resource.
    Russell

  • Ray – it never ceases to amaze me how much Google provides for free in the way of tools. either I had never seen this one or I forgot about it. Thanks for the resource. love your theme by the way.
    Russell

  • Good Ole' Google, moving the freeline with the back end clearly in sight.

    A different philosophy than the scarcity mindset of boys over at Yahoo who yanked away the
    free keyword search tool when they bought overture.

    No wonder Google's top of mind when it comes to internet marketing.

    Note Taking Nerd #2
    http://www.mynotetakingnerd.wordpress.com

    • Yes, an example we could all learn from — yours truly included. Just one of the things I'm thinking about at the year's end.

      Ray