The 7-Point Template For Better Blog Posts

I am often asked whether there is a template for writing compelling blog posts. The fact is, I use several such templates myself, and today I will share one.

attractive woman writer thinking

Follow this template, and you too will be writing more compelling blog posts in the time at all.

The 7-Point Template For Better Blog Posts

  1. Headline. Those of us who write marketing copy know that the most important piece of copy is the headline. The headline’s job is to get the reader to keep reading. Your headlines must be compelling and magnetic. You can read more about how to write good headlines here.
  2. Attention-Getting Story.  Nothing teaches like a good story. There’s a reason Jesus did most of his teaching through parables (stories). Starting your blog post with an interesting story “hooks” people into reading the rest of the post. The story doesn’t have to be long. In fact 2 to 3 sentences is usually enough.
  3. Question.  The most popular posts tend to be those that point out a problem with some existing system, and suggest that there is a better way to solve that problem. For example: “How can you get more people to read your blog posts when the web is so crowded and cluttered with junk? Is the solution really to write more and more content? Or is the solution to write a specific kind of content?”
  4. Proposal. Suggest a solution to the reader’s problem. Be clear about your proposal: “It is possible to write more compelling blog posts by simply following a proven template.”
  5. Proof. Give your readers a clear rationale that supports your proposal. Show them examples of your solution in action. Share your principles, keys, rules, etc.
  6. Conclusion. Summarize how your advice solves the reader’s problem. “If you follow my seven-point template for writing more compelling blog posts, you’ll find more people reading, sharing, and commenting on those same posts.”
  7. Call To Action. When possible, I like to challenge my readers to take action on what they’ve read and share their results. Sometimes, I may simply ask them if they have a similar experience or solution to a problem. Whatever the case, it’s always best to end your blog post by making a request of your reader. This engages them in the material.

As you might’ve guessed…if you follow my seven-point template for writing more compelling blog posts, you’ll find more people reading, sharing, and commenting on those same posts.

Today’s challenge: put this blog post template to work, write a post using these seven points, and let me know your results. You can post your response below.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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8 thoughts on “The 7-Point Template For Better Blog Posts

  1. I really like systems Ray. I’ve only recently started to understand the power of developing systems. I never really thought of doing this intentionally before, that is, systemizing whatever it is thats important to me. But when I think about the ‘few’ areas I do good in – its true that I’ve always developed some kind of system – even if it was done unconsciously. For example, I’m fairly consistent in going to the gym 4x a week. Now that I think about that, I have developed a ‘system’ of lifting weights over the years that works for me. But it kind of just ‘happened’ over time out of necessity, not intentionally. But now that there’s a system in place, I don’t really have to think about it anymore – I just do it. I suppose thinking conciously and intentionally about creating systems can be applied to everything – from building a business to writing blog posts (as you have shown). I read a book years ago by Robert Kiyosaki and in it he said, “Systems = Success”. That always stuck with me. Its a nice mathematical expression of what you’ve just layed out for writing better blog posts. Very cool. Thank you for this article Ray. It will help me to systemize my blog posts and write them better!

  2. Starting with a story of some sort is always important. It helps people visualize themselves in the same situation, and it describes the existing system and its problems. Your unique solution is what draws in the reader and makes the “sale”, even if the sale is just reading all the way to the end of the post! Great template Ray, thanks for sharing.

  3. maybe my previous comment has been deletet by your spam filter as I posted two links to two other templates that helped me to clear my writing process. One was Michael Hyatt’s template and the other an Hubspot page with five post templates. Thanks for sharing yours.

  4. I am about to create my first blog post using your template. Will let you know the results. How do you best measure results – number of shares, tweets, or comments? Or do you use a different method?

  5. This is a great article but it as a typo in the first of the 7 points. It reads:
    The 7-Point Template For Better Blog Posts
    Headline. Those of us who write marketing copy NO that the most important piece of copy is the headline. It should read:
    The 7-Point Template For Better Blog Posts
    Headline. Those of us who write marketing copy KNOW that the most important piece of copy is the headline.
    One of the most important rules of writing is to check spelling. :). Hope you don’t mind my pointing out this error.
    Rie Brosco
    http://RieOrganize.com