The Answer To Every Marketing Problem

Does the guy selling beer at the baseball stadium have a marketing problem?

Does Disney have trouble marketing umbrellas at their theme park during Florida’s legendary afternoon thundershowers?

How about fireworks dealers right before the Fourth of July?

None of these situations present a marketing problem, because people already want the product.

The product, in other words, sells itself.

This can happen by design, in any business. You simply have to use your “thinker” to find the hidden opportunities in your business.

For instance, Disney had a problem with their Florida theme parks. They hadn’t counted on the fact that it rains in Florida. A LOT.

But this problem was an opportunity in disguise, because someone realized the most valued commodity in a rainstorm is… an umbrella.

And so when it starts to rain in the Magic Kingdom, there’s a parade, all the “cast members” talk about the “liquid sunshine”… and the umbrellas come out from the back of the store to the front. And they sell themselves.

What opportunities exist in your business that would allow  you to sell products that prospects don’t have to be persuaded to buy?

Think about that. Answer it, do something about it — and prosper.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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5 thoughts on “The Answer To Every Marketing Problem

  1. Ray, you make me sick to my stomach…

    You mean, I could sell a service or product that's comparable to your examples…?

    Now you really got me thinkin' — and still thinking…

    Hmm… if I come up with something in the next few month and make a few million with it, I swear I'll give you 25%

    :}

    PS – I'm not kidding – after all, if I come up with the answer to your question… well, that'd be really sweat…

  2. I'm feeling creative. Glad I read this tonight. Great analogy Ray. Same goes for the Disney ponchos 🙂 Have two of those sitting in the garage from our last trip.