The Cost of Automation

Perhaps automating every part of your business should not be on your “top 10 goals” list.

Customers are seldom impressed with how well you are able to remove human contact from every transaction.

People are always amazed at a personal touch-even as brief as a two-minute phone call, a handwritten note, or an e-mail that was clearly personal.

Automation may save you money in the short term, but did you ever stop to think how much it costs you in the long run?

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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