The Much-Exaggerated Death of Internet Marketing

Mike Filsaime and Ray Edwards

One of my private clients (Mike Filsaime) is perhaps single-handedly responsible for the proliferation of “Death of…” reports that have appeared in recent years (The Death of Google, The Death of Adsense, The Death of Salesletters, etc.).

Not that he produced them all, but I think more than anyone he popularized the concept (still a good one, by the way) and was copied by a lot of others.

So I’ll lay the credit on Magic Mike. He even released a report called, of all things, The Death of Internet Marketing, Now don’t get all lathered up.

Mike doesn’t think Internet Marketing is really dead. He was just pointing out in his report that the “old way” of doing things wasn’t going to cut it any more.

Of course, it seems an eon ago when he released that report.. But even now, a mere few years later, others are saying that “Internet Marketing” was a fad, it’s dead, the FTC has killed it, etc. Pick your “Chicken Little” poison.

Yet once again, the reverse is true. The opportunities abound. It’s just that the “tricks” that worked last year don’t work any more.

We all have to step up our game and play at a new level. Even as I write this, Mike is raising the bar for himself and others – for instance, with his Automated Webinar software which allows you to hold webinars every day, all day, on auto-pilot. I'm using it myself – here's a link to my webinar on how to make customers come to you.

The people who are “sweating bullets” right now are those who refuse to adapt, improvise and overcome.

If you’re willing (and since you’re a Friend of Ray, you’re probably not only willing but probably downright eager) to seize new opportunities and step out boldly, you’re going to prosper.

That’s what I love about you. Thanks for being who you are.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

Grow Your Business

Grow Your Business

Proven teaching. Inspired approach. Free Course.

Click Here to Subscribe

  • andrewstark

    Hi Ray,
    I remember seeing a headline about the death of “the death headline” but yet you’ve managed to bring it back it by modifying with the Much Exaggerated  and made it even more compelling.
    The truth is that what works today probably won’t work tomorrow if it’s a fad technology or loophole, but I still find that the OTO concept and giving away some of your best content for free work just as well today as they did back in 2005 when Mike did his million dollar launch.
    Solid information will always sell, so sell something you believe in and look to the future rather than trying to make a quick dollar before being caught out.

    •  @andrewstark Thanks Andrew – great feedback.

  • Ray Eickhoff

    G’day Ray! I continue to love the sharing of information to build a loyal tribe. Appreciate your ability to bring this to light!