Comments on: The Heart of Marketing

By: Mikael @ Retire Early

Mikael @ Retire Early — Sat, 23 May 2009 09:22:10 +0000

Ray, I am guessing that you have read the book? I agree that they have probably find a market that is not served but I am more concerned about whether a soft sell approach would actually work (as well) as the standard methods being used? With all the testing and tracking going on I would assume that marketers already knew what worked best and what didn't...

Mikael
RetireRichRoadmap.com

By: Fear In Advertising Series Part 3: The Reason I Wrote This Series

Fear In Advertising Series Part 3: The Reason I Wrote This Series — Fri, 15 May 2009 00:48:24 +0000

[...] You can read Ray’s post about the subject and the story behind it at http://rayedwards.com/the-heart-of-marketing/ [...]

By: Reeveso

Reeveso — Thu, 14 May 2009 12:52:26 +0000

Thanks for the suggestion Ray! I'll definitely add that one to my list.

In fact, I'll go do it right now.

Always great to see people doing GOOD things in the I.M. world instead of trying to dupe everyone through trickery.

Jeremy Reeves
www.ControlBeatingCopy.com