The Law of the Harvest

If you’re in business, you could learn a lot from farmers.

Farmers understand the “Law of the Harvest”.

This Law is simple: to reap a harvest, you must sow the seed and tend the crop.

In other words, first you do the work and then  you get the result.

And you understand the nature of seeds: they take time and tending in order to make them grow.

No “instant crop” – no “easy harvest”.

In business…

No “instant income”.

Not even easy.

But simple. And reliable.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • I love that premise… simple but not easy.

    Adding reliable to that makes sense too because if you consistently take action using time tested and proven marketing and selling strategies and tactics, they bring in money just as sure as the sun rises and moon sets everyday.

    The big problem is inconsistency onset by the fear of failure, fear of rejection, and fear of being wrong. Only when you lean into those fears and take consistent action will you ever experience how reliable what Ray and all the other marketing wizards teach.

    • “Reliable” is crucial – you’re right about that Lewis!

  • Don’t forget: one reaps WHAT one sows.
    If you’re planting apple seeds, don’t expect a watermelon harvest.
    But if you plant seeds, there’s no reason to doubt that a harvest is coming.
    We suffer from all 3 problems: 1) expecting to reap without sowing, 2) expecting an harvest other than what we have planted, and 3) sowing, but doubting the increase will ever come, or forgetting about it entirely.
    There are a lot of people selling instant crops and microwave seeds. Unfortunately, there are a lot of people buying them too.
    Thanks for reminding us of this unshakeable law.

    • That just about deserves an issue of your newsletter, Donnie!

  • Ray, you mentioned “you must sow the seed and tend the crop.”  You should point out to people that tending the crop means waiting while watching it grow.  If all your business is in order and done properly, you wait for your harvest.  But in business, you never just wait.  You move on to the next project. To have a business, you must constantly be in a perpetual motion to grow your business.

    •  @carolfarbe Good point Carol – thanks!

  • Christy Largent

    Ray, in which podcast # did you talk about this? I remember you giving a great overview and I want to link to that on my next blog post. (I think you did a great idea talking about the various seasons we go through.) Thanks!