Comments on: The Magic Formula For Writing Copy That Sells http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/ Copywriting and Marketing Tips from Profit Strategist and Internet Marketing Consultant Ray Edwards Mon, 06 Sep 2010 20:30:01 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Ray Edwards http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2812 Ray Edwards Fri, 08 Jan 2010 01:11:56 +0000 http://rayedwards.com/?p=609#comment-2812 Well said! Thanks for taking the time to make such an insightful comment. Well said! Thanks for taking the time to make such an insightful comment.

]]> By: Ray Edwards http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2811 Ray Edwards Fri, 08 Jan 2010 01:11:00 +0000 http://rayedwards.com/?p=609#comment-2811 You're welcome! :-) You're welcome! :-)

]]> By: Ray Edwards http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2810 Ray Edwards Fri, 08 Jan 2010 01:10:44 +0000 http://rayedwards.com/?p=609#comment-2810 All useful tools, as long as we never get confused and start thinking the tool is the same as the art! All useful tools, as long as we never get confused and start thinking the tool is the same as the art!

]]> By: Ray Edwards http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2809 Ray Edwards Fri, 08 Jan 2010 01:10:06 +0000 http://rayedwards.com/?p=609#comment-2809 GASP! Stephen, did you just use a four-letter-word on my blog? (W-O-R-K)<br><br>;-) GASP! Stephen, did you just use a four-letter-word on my blog? (W-O-R-K)

;-)

]]> By: mikeb http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2804 mikeb Wed, 06 Jan 2010 18:44:25 +0000 http://rayedwards.com/?p=609#comment-2804 One of the problems with formulae is they produce sterile letters which all look alike and have no soul - thats the thing - the best letters dont follow a precise formula. They have a lot of common elements, but the way they are woven into the story is quite different.<br><br>What formula could possibly create letters which start <br>"I Love my wife...." Ted Nicholas...Only way left <br><br>One of my favourite letters isnt even that well known. It tells a story of how the boss made one more snipe at the writer who was pushing a broom, so that he told the boss where to shove his job. Then the bloke talks about how he didnt dare tell his wife - what he had done, and when he did she went ballistic, and chucked him out of the house, to go help one of her friends run a jumble sale....and there he noticed a book. It wasnt the book that he noticed, it was a scribble on it... and the scribble changed his life.. and so on.... no formula can tell a story like that.<br><br>So I think one of the most important skills as a copywriter is to be a good story teller... and then to weave the elements of copy into a good story. One of the problems with formulae is they produce sterile letters which all look alike and have no soul – thats the thing – the best letters dont follow a precise formula. They have a lot of common elements, but the way they are woven into the story is quite different.

What formula could possibly create letters which start
“I Love my wife….” Ted Nicholas…Only way left

One of my favourite letters isnt even that well known. It tells a story of how the boss made one more snipe at the writer who was pushing a broom, so that he told the boss where to shove his job. Then the bloke talks about how he didnt dare tell his wife – what he had done, and when he did she went ballistic, and chucked him out of the house, to go help one of her friends run a jumble sale….and there he noticed a book. It wasnt the book that he noticed, it was a scribble on it… and the scribble changed his life.. and so on…. no formula can tell a story like that.

So I think one of the most important skills as a copywriter is to be a good story teller… and then to weave the elements of copy into a good story.

]]> By: Suwandi Chow http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2798 Suwandi Chow Wed, 06 Jan 2010 02:34:39 +0000 http://rayedwards.com/?p=609#comment-2798 I agree Ray.<br>And you just give me your magic formula.<br>"Make people hang on by becoming empathetic writer"<br>Thanks so much :) I agree Ray.
And you just give me your magic formula.
“Make people hang on by becoming empathetic writer”
Thanks so much :)

]]> By: petercane http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2797 petercane Wed, 06 Jan 2010 02:19:20 +0000 http://rayedwards.com/?p=609#comment-2797 There sure are some great classics like AIDA and SELWAB. One of my favorites is Michael Fortin's QUEST formula. No harm in having a bunch in your copywriting arsenal. They can be very helpful in getting the ball rolling but as you said, you still really have to know your audience if you expect them to act on an offer. There sure are some great classics like AIDA and SELWAB. One of my favorites is Michael Fortin's QUEST formula. No harm in having a bunch in your copywriting arsenal. They can be very helpful in getting the ball rolling but as you said, you still really have to know your audience if you expect them to act on an offer.

]]> By: Stephen Boutelle http://rayedwards.com/the-magic-formula-for-writing-copy-that-sells/comment-page-1/#comment-2795 Stephen Boutelle Tue, 05 Jan 2010 21:02:15 +0000 http://rayedwards.com/?p=609#comment-2795 Hi, Ray. <br><br> Thank you so much for "clearing the air" about Copywriting Formulas. Like you said, there's nothing "magic" about writing copy... People like yourself who are paid handsome sums of money to write copy are able to command those fees because they know how to study the target market to determine their "fears and aspirations" as well as how, "as an empathetic writer" to effectively persuade them "from the point of intersection between [the] audience’s needs/desires and [the] product’s features/benefits to the extent that they are willling to pay for the results promised them by purchasing the product. Copywriting ("Salesmanship in print") and Persuasion are both arts that are mastered only through persistence, diligence and plain old w-o-r-k. <br><br>Seeking YOUR Success,<br><br>Stephen Boutelle,<br>"The Premiere Info-Strategist" Hi, Ray.

Thank you so much for “clearing the air” about Copywriting Formulas. Like you said, there's nothing “magic” about writing copy… People like yourself who are paid handsome sums of money to write copy are able to command those fees because they know how to study the target market to determine their “fears and aspirations” as well as how, “as an empathetic writer” to effectively persuade them “from the point of intersection between [the] audience’s needs/desires and [the] product’s features/benefits to the extent that they are willling to pay for the results promised them by purchasing the product. Copywriting (”Salesmanship in print”) and Persuasion are both arts that are mastered only through persistence, diligence and plain old w-o-r-k.

Seeking YOUR Success,

Stephen Boutelle,
“The Premiere Info-Strategist”

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