The Master Key To Success

How many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

Right. Me too.

Well, let me save you some money and time. Forget the gurus for a moment.

Here is the real, true, ‘Master Secret of Success':

Just get started!

Don't laugh.

The problem most business people, entrepreneurs, and companies have is that they spend far too much time coming up with new buzzwords and management systems — and almost zero time just getting down to the work that needs to be done.

For the individual or entrepreneur, I offer this tactic that will help you ‘get started' on something that will generate new revenue…

Think carefully about your answer to this question: If you could only do one thing to generate revenue immediately, what would that one thing be?

I really want you to think about this.

If it was a “must” – for instance, if it meant being able to pay the mortgage on your house this month – what one thing
would you do right now? Some possible examples:

  • Write a letter and mail it.
  • Make a phone call.
  • Send an email.
  • Drive to see a prospect in person.
  • Complete and deliver a proposal.

Okay, do you have your “one thing”? Great. Write it down. Then…


When it's done, do the whole exercise over again.

I know that right about now you're thinking, ‘Ray, this is the most elementary, simple, stupid thing I've heard all week.'

That's okay. Try it anyway – and after you have tried it, I'd love to hear from you with your success story.

And remember, you heard the Master Key To Success right here. In case you forgot already, it's this:

Just get started!

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Hey Ray, never truer words were said. And it didn’t cost a cent. I like many other hungry internet marketers look for the next big thing, sometimes paying big bucks sometimes not. Ultimately once we know the mechanics of selling on the net, the only thing to do is start. A big lesson for me, too involved in learning more, perfecting it all, thinking, researching. I’m just wasting time, thanks for this great reminder! Thanks for the great info Ray, Lise, Melbourne, Australia :^)

  • Sounds like you definitely got the point, Lise – thanks for the comments, and let us know how things are going for you!

  • Dead-on correct, Ray!

    Too many people are “Getting Ready to Get Ready!” And they never get off the launching pad.

    They attend every seminar, buy every course, pay for coaching…


    And don’t act…

    Great post.

    JP Maroney
    “The Pitbull of Business”

  • Ray.

    Yes, you are dead on. But there is a problem. You assume that their premises are in true alignment with success. Fix your false premises, then just do the next thing. If you just get started without fixing your false beliefs, you will be in a world of hurt (as most people are).

  • Why did the early bird get the worm?

    No, it’s not because he was early or the first one up. He got the worm because he actualy got up and took an action to get a worm. Worms don’t just come to you, you have to take an action before you can expect to get a worm.