The Master Secret of Success

How many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

Right. Me too.

Well, let me save you some money and time. Forget the gurus for a moment.

Here is the real, true, ‘Master Secret of Success':

Just get started!

Don't laugh.

The problem most business people, entrepreneurs, and companies have is that they spend far too much time coming up with new buzzwords and management systems — and almost zero time just getting down to the work that needs to be done.

For the individual or entrepreneur, I offer this tactic that will help you ‘get started' on something that will generate new revenue…

Think carefully about your answer to this question: If you could only do one thing to generate revenue immediately, what would that one thing be?

I really want you to think about this.

If it was a “must” – for instance, if it meant being able to pay the mortgage on your house this month – what one thing
would you do right now? Some possible examples:

  • Write a letter and mail it.
  • Make a phone call.
  • Send an email.
  • Drive to see a prospect in person.
  • Complete and deliver a proposal.

Okay, do you have your “one thing”? Great. Write it down. Then…


When it's done, do the whole exercise over again.

I know that right about now you're thinking, ‘Ray, this is the most elementary, simple, stupid thing I've heard all week.'

That's okay. Try it anyway – and after you have tried it, I'd love to hear from you with your success story.

And remember, you heard the Master Key To Success right here. In case you forgot already, it's this:

Just get started!

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • OMIGOSH This is hysterical – because it's so true!!

    I can't tell you how many people I have worked with as clients who have all these “ideas” about how they are going to make money – and they aren't doing ANY of them.

    And you know what? I used to be the same way.

    It's so easy when one gets involved with Internet Marketing to keep “learning”, because everyone is “so excited” about what they are teaching. It's easy to get all hyped up and keep learning, and not actually DOING.

    That's because the learning can be very exciting. To sit down, calm down, quiet your mind and body, and actually THINK about what has to happen, and then CALMLY and PURPOSEFULLY TAKE ACTION on what needs to be done, is an ENTIRELY different state of mind and physiology.

    Let's compare it to an athlete or a musician. You might get excited about winning an event, or performing on stage, but to actually do the work – to actually train every day to do what it takes, takes planning and action.

    That's what you're reminding us of with this blog post, Ray.

    Dr. Andrew Colyer

  • carlon

    Nice post. And true. I often blog about how taking action is the only way to create change and lead to ultimate success. Some people teach you to change your thoughts..but I say changing your actions will change your thoughts. It's not very “mystical” advice but true nonetheless.

  • Maestro

    Hi Ray,

    I really enjoy your content and, I think, you will like this one: I am opening a file on my desktop just to collect your tips.
    This, of course, means that sooner or later you will see me as your client on some of your courses ;-))

  • Susanchartock

    This email was “spot on” about making for a more productive day. I look forward to reading your emails sent. Thanks.