One of the most powerful business truths I know is something I learned from my friend and mentor, Jeff Walker. When confronted with virtually any business problem, Jeff’s response is often, “That’s a copy problem.”
Meaning: the problem is less about the problem and more about how we approach the problem. How we communicate the problem to ourselves – and to others. Communication. Copy. Whatever the problem, chances are it’s a copy problem. There is an easy fix to this copy problem, and that’s why I have written my new ebook, The One Word That Doubles Your Sales. If you sell anything at all, I think you’ll find this ebook helpful.
That’s the reason why subtle adjustments in language can make a big difference in your business, and in your life. This is rarely clearer than in writing sales copy, because we can so easily measure the results: sales either go up, or not.
What if there was one word – a single word – that could double your sales? What if this word had been tested time and time again, and its efficacy is proven beyond all doubt?
There is such a word. But it’s easy to dismiss or undervalue. I could just tell you the word here and now, but you would likely only nod and say to yourself, “Yes, I see the wisdom in that” — and then do aboslutely nothing with the knowledge. Such a reaction would be a disservice to you, your business, your family, and all those who depend upon your success.
Because of this, instead of just revealing “the one word” here, I have created a new ebook about this unusual word, and its transformative persuasion power. It’s short but powerful.
There are three reasons why you should download, read, and use the information in this book.
- Because you’re likely to use it. In the ebook, I teach you the “lineage” of this word and its use. Knowing the history behind how the power of this word was discovered will increase how you value the knowledge. The knowledge we value more is more likely to be used.
- Because you will be able to share this ebook and its power. Ever hear a compelling, persuasive message, and then try to convey that message to someone else later? Doesn’t work so well, does it? I have conveniently packaged the messsage of “the one-word secret” into a form that delivers the full impact to anyone in a few minutes. This ebook is how you get your copywriter or marketing team to start using it.
- Because I also include a classic marketing book that has been long-forgotten. This book shaped much of what today is called “Internet Marketing” yet you rarely hear it mentioned. That is sad because it is just as powerful today as it was in the early 1900’s. (And no, it’s not “Scientific Advertising” nor is it “The Robert Collier Letter Book” – though you should read those, too.)
This ebook will only be available for a limited time, though. That’s one more reason you should download it now.